Haci Bekir is one of the oldest brands of the world and has an immense legacy. Although the brand name automatically associates with quality and product satisfaction, it is hard for such an old brand to appeal to the new generation. With the rising popularity of halva in Turkish food trend, the brand wanted to benefit from it and update its halva packaging. The simple but eye-catching patterns and colors of the new designs enable Haci Bekir to expand their reach and brand recognition. The design patterns and colors are both inspired by the three halva ingredients and textures.

Polin is a freelance graphic designer from Istanbul, Turkey. She has graduated from Rhode Island School of Design in 2011. After graduation, she first worked at Ogilvy and Mather Istanbul and then moved on to Istanbul Foundation for Culture and Arts. In 2014, wanting a change in her career path, she decided to become a freelancer and founded Polin Kuyumciyan Studio. As a freelancer, she mainly gives service in the areas of branding, licensed product design, presentation design, packaging, catalogue, brochure, social media visuals, website and UI/UX design. In 2015, going after her passion for stationery, she also founded PK Design, a brand for stationery products and more. Since then, she juggles in between designing for her customers and for her brand.

Haci Bekir is one of the oldest companies in the world, starting out as a small shop in 1777 in Kastamonu, Turkey. The shop sold confections such as lokums and hard candies which were produced by Haci Bekir Effendi himself. The Haci Bekir Company today is the culmination of generations of experience in and knowledge of the world and art of confectionery. It is currently under the management of the fourth and fifth generations, brought up as those before them to be completely and professionally involved in the company.