Under The Artisanal Movement of New World Development, Love Without Borders is a Create Shared Value global initiative formed to combat the COVID-19 outbreak with Made in Hong Kong face masks. Homage to its founder Adrian Cheng, CEO of NWD, the Love Without Borders visual identity is fronted by a stylised "A", simplified from The Artisanal Movement logo. The packaging is comprised of a variety of different colorways designed to ensure clarity of information and ease of understanding while instilling the initiative's positive mission.

Under The Artisanal Movement of New World Development (NWD), Love Without Borders is a Create Shared Value (CSV) global initiative formed to combat the COVID-19 outbreak. CSV values social betterment through culture, creativity, social innovation, and sustainability.