The project is inspired by the "pulse of water", through the flowing water, to show the charm of the film in the space. A film with good intention can create ripples, as if waters have a pulse, linking and providing for its audience. When put into this design, materials were carefully selected so that the beautiful and soothing rhythm will not be over-ridded; that audience who come into this space will "go with the flow".

Broadway Cinema was first established in 1950s and was rebuilt in the existing location, Sai Yeung Choi Street, Mongkok, in 1987. Thereafter, Broadway Circuit has gradually developed to nowadays the largest cinema circuit in Hong Kong. Being operated by Edko Films Ltd, the circuit comprises two brands, including the stylish quality “Broadway” and premium elegance design “PALACE”, covering all the major locations in Hong Kong Island, Kowloon and the New Territories. Since 2006 Edko Films Ltd has appointed by AMC Cinemas to manage the AMC cinema in Hong Kong. Hence, Broadway, PALACE and AMC altogether have a presence of 11 cinemas across the territory, providing 55 screens and over 8700 comfortable seating. As quality is a way of life, our state-of-the-art cinemas touch you with its charm and uniqueness. Each cinema come with a different design feature, and is equipped with advanced digital cinema equipments, offering audiences almost the perfect visual and audio enjoyment.