A-Design Award and Competition
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Hugo Eccles XP Zero Electric Motorcycle
XP Zero Electric Motorcycle is Golden Design Award winner in 2020 - 2021 Vehicle, Mobility and Transportation Design Award Category.
XP Zero Electric Motorcycle

The XP Zero is a new type of electric motorcycle, one that discards conventions and defies expectations. Developed without compromise and built with precision, the XP combines cutting-edge design with state-of-the-art technology, representing a new era of motorcycling. The XP Zero doesn’t look like a conventional motorcycle because it isn’t a conventional motorcycle. The XP produces twice the torque of a combustion superbike, and accelerates faster than a supercar. Customisable performance profiles transform the XP from a cruiser on the highway, to a cafe racer in the twisties.

XP Zero Electric Motorcycle
Hugo Eccles XP Zero
Hugo Eccles Electric Motorcycle
Hugo Eccles design
Hugo Eccles design
Hugo Eccles

Hugo Eccles is co-founder and design director of Untitled Motorcycles (UMC). With workshops in San Francisco and London, UMC designs and builds custom motorcycles for individual clients and in partnership with brands including GQ, Ducati, Triumph, Yamaha, Moto Guzzi, Harley-Davidson, and Zero. Eccles is a professional industrial designer, trained at the prestigious Royal College of Art. During his 25 year career he has worked with IDEO, Fitch (Omnicom), Arnell (WPP), Conran, and Native for clients including Alessi, Pfizer, Kartell, Ford, TAG Heuer, Samsung, and Nike. His work spans industries and categories from service design and packaging, to consumer electronics and concept cars. He has won numerous international accolades including Business Week, D&AD and IDSA Awards.

Hugo Eccles

Hugo Eccles is co-founder and design director of Untitled Motorcycles (UMC). With workshops in San Francisco and London, UMC designs and builds custom motorcycles for individual clients and in partnership with brands including GQ, Ducati, Triumph, Yamaha, Moto Guzzi, Harley-Davidson, and Zero.

News
Saturday 5th April 2025

Results will be Announced to Public on April 15, 2025. Visit our winners' page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.

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Registration to A' Design Award & Competition 2024-2025 period is now open. Register and upload your design today to know how good your design is: get a complimentary preliminary score.