Paying tribute to traditional Chinese culture, a series of design elements like the sea and mountain pattern, lines & cubes are integrated to create this new-classic masterpiece merging Chinese and Western culture. The red color acts like a cultural vector linking the past and the present. As a result, this bright and eye-catching packaging easily stands out.

Founded in Paris in 1988, centdegrés is an independent international brand intelligence and design firm. Through all the international agencies, centdegrés counts more than 100 creative people. The agency stepped into China in 2008 and has been accompanying local clients to build strategically unique, valuable, durable, desirable brands. Through years, centdegrés has acquired a good understanding of the Chinese culture and heritage. Chinese background combined with the French creative expertise allows the agency to answer accurately its clients demand.