Greater Dog Architects looks to combine the modern retail concept with a celebration of the traditional manufacturing process with its latest store for Leding Menswear. Entering from a staircase enveloped by a blue, glass box, customers transition from the modern world outside into glistening interior. "The creation of a proper suit needs to be based on details of the body measurement and carefully controlled by the fashion designer", says spokesperson for Greater Dog Architects. At the heart of the space, the blockish sculpture Time Flow expresses the rises and falls of the tailoring fabric.

Zhihong Hu and Jin Xin are Interior Architect as well as performer in the field of "performance architecture", as a tutor who runs and teaching experimental architecture courses with British Architect Peter Stickland in China Academy of Arts, and also a dreamer who share dream in practical way. In early 2015, they founded the Greater Dog Architects in Shanghai to work on commercial projects and they both joined the Narrative Tribe in London to carry out the Research on "performance architecture”.

Founded by Zhihong Hu and Jin Xin in 2015, and based in Shanghai & London. Greater Dog Architects is an avant-garde design studio whose practice spans the fields of Architecture、Landscape Design、Interior Design、Installation Art、Performance Architecture Research. Rooted in experimental and humanity spirit, we write architecture and space design in a way of story-telling. Meanwhile, by employing performance and installation as the media, we are trying to mix the boundary between commercial design and art language as well as build up dialogue between people and space. Greater Dog completed large architecture and planning projects in china: BRLOOTE Headquarters、 BAISIHAN P&D Research Centre, etc. And also completed more Hotel design projects, Retail design and office design projects: LITIAN hotel (four star)、LEDING Bespoke、V SPOT sex toy shop、CCIG Office Design、US Yimei - Shanghai Office Design, etc.Meanwhile,Shanghai Fashion week and Greater Dog have reached a long-term cooperation and completed show space designs and performances for London fashion brand in recent years.