To uplift the image of the 2019 HK Fashion Week (Spring/Summer) a concept titled Neon Nights was developed, by mixing fashion industry latest colour trends into elements of retro Hong Kong nighttime neon street scenes. Three areas were given by the organizer to enhance this trade fair into a marketing show. First, a welcome installation at the venue main entrance, followed by the exhibition hall main entry. Then inside the hall, a 300 m2 multi-functional communal space was created for fashion shows, seminars and informal meetings activities etc.

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.