Created as a promotional event, Chic HK was aimed at helping 80 Hong Kong companies test South China local consumer market with its lifestyle offerings. Covering an area of 9000sqm and held for 4 days at the Nan Fung International Convention and Exhibition Center, Guangzhou, China. The design concept for this event was to amalgamate traditional and simplified Chinese characters to make a new typography for the naming of the show. To make the event promotion stand out and highlight the vibrant and unique lifestyle brands of Hong Kong, primary colours were integrated to the event visuals.

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels.

The Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via trade publications, research reports and digital news channels.