Statice is a Berlin-based company that offers a data anonymization solution for the development of privacy-compliant technologies. In this project, dynamic design and vivid colors conveyed an impressive visual identity system. The conversion of the two "D" (original data to synthetic data) constitutes the brand name "S", which leads to useful and unique visual features. The eye-catching colors not only from "statice (Sea lavenders)" also a color directly reflects the brand's identity and builds trust, further highlight the brand's image.

Jia CHENG is a visual designer residing in Germany. He studied for four years in Visual Communication Design in China. Later he moved to Germany and obtained a Master of Arts degree in Hamburg. As the founder of the SixNine Studio, he won the German Design Award in 2018. During 2018-2019, his works were exhibited in many cities in Germany and China. In 2020, he published an article on brand design and communication.

Statice is a company based in Berlin, they offer a data anonymization solution to develop privacy-compliant technologies and solutions for enterprises and their end-users. Statice believes it is critical to leverage technology as a means for good by designing ethically and morally sustainable innovation. The mission of Statice is to enable companies to unlock the true potential of their data while safeguarding individuals' privacy.