Typotect is a museum brand experience design. The designer reinterpreted 'Piet Zwart' from a modern view point. Piet Zwart is a pioneer of modernism so the designer thought his museum could give other designers and people an inspiration. By analyzing Piet Zwart's pieces, the designer founds out 3 characteristics in his works. Linear shape, 3 primary colors and making space into the works are them. Using those styles, she made a new concept and identity of Piet Zwart's modern museum design.

I am a designer from Seoul, South Korea. I aim for being a logically thinking designer. My favorite quote is 'what you see is what you get' because it inspires me doing my own projects. What I see works for a real references, which I think is better than surfing a design websites, and I got a lot of inspirations from this 'what I see' adventure. This makes me more creative while doing my design works. Putting reasons and meanings in my design is what I aims for. I want to say good design is when there is a story and a meanings in it. By putting logics in my design, I feel like I'm communicating with people through my design. Logically thinking and well-communicating person is who I am and what I want to be.

Seulah Choi's design starts with think logically based on UX. Giving reasons and persuade people by design, logical thoughts should be based in making identity of a brand. This logics make a reason to think and feel about the brand. She begins project thinking about UX, which is basically a base of the project, and then make a graphic methods to represents it.