This exhibition booth has a defined route which physical characteristics aim to highlight the beauty of the products and attract the subconscious curiosity of the viewer creating a sensory atmosphere generated with the use of an accent on lights. Light and darkness; An inevitable duality. Without one, the other cannot be, they are indivisible and necessary. Light not only unfolds as a visual phenomenon before our eyes, but it is a physical representation of the non-visual: it is provided with a symbolic, psychic and imaginary content.

One of the World's greatest ceramic and porcelain manufacturers with presence and leadership in Mexico and South America. With more than 125 years they have been consolidated as the largest company in the industry of coverings in America. Their story begins in 1890 with the foundation of Compañía Manufacturera de Ladrillos de Monterrey. Later that year they become in Ladrillera Monterrey S.A. Started the production in 1933, being the very first Mexican manufacturer company of tiles, floors and mud blocks. In the 90's they were one of the companies with international quality standards, at the same time their name changed to Grupo Lamosa S.A de C.V. By now they have been in focus on the business of coverings and ceramic adhesives in and out of Mexico.