Wen Liu Yuyuan Road Baijiu Beverage
Yuyuan Road Baijiu Beverage is Bronze Design Award winner in 2019 - 2020 Packaging Design Award Category.
Yuyuan Road Baijiu Beverage

Yuyuan Road is a tourist attraction in Shanghai. The element of design applied the main building of Yanyuan Road. The packaging design transfers a strong cultural context of Yuyuan Road to the audience. The main logo of the design shows the element of Paramount a landmark building in Shanghai. Paramount is a cultural symbol. The design intends to convey the idea of Shanghai culture to the consumer.

Yuyuan Road Baijiu Beverage
Wen Liu Yuyuan Road Baijiu
Wen Liu Beverage
Wen Liu design
Wen Liu design
Zhiyu Department (Shanghai) co. Ltd

Yuyuan Road is a famous historical attraction in Shanghai. The cultural history and elegant architecture around Yuyuan Road. Along with the urban development project of Yuyuan Road, "Yuyuan Department Store" was born. It is a collection of Yuyuan Road themed department stores and Akimbo Coffee, POBOX trendy brand, Gene contemporary art, creative activities, independent designer pop-up lifestyle experience shop, is also an important part in the 15-minute community life circle under the adaptive transformation of Yuyuan Road.