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Abhijeet Thakur Boho Ras Packaged Cocktails
Boho Ras Packaged Cocktails is Silver Design Award winner in 2019 - 2020 Packaging Design Award Category.
Boho Ras Packaged Cocktails

Boho Ras sells packaged cocktails made with the finest local Indian spirits. The product carries a Bohemian vibe, which captures the unconventional artistic lifestyle and the visuals of the product are the abstract portrayal of the buzz that the consumer gets after drinking the cocktail. It has perfectly managed to achieve the midpoint where Global and Local meet, where they fuse to form "Glocal" vibe for the product. Boho Ras sells pure spirits in 200ml bottles and packaged cocktails in 200ml and 750 ml bottles.

Boho Ras Packaged Cocktails
Abhijeet Thakur Boho Ras
Abhijeet Thakur Packaged Cocktails
Abhijeet Thakur design
Abhijeet Thakur design
Abhijeet Thakur

Abhijeet Thakur is a 25 year old designer from India, currently pursuing my post graduation from M.I.T Institute of Design, Pune. Experimentation and exploration are his forte. Whatever he takes up in life, He puts his heart and soul, thus he transformed his heart’s desire into his passion and his profession. And thus he is a Designer! He is an aesthete therefore he is in love with clean layouts and subtle functionality. Also a fanatic for shapes and patterns who loves fussing different art styles and coming up with something entirely new. He firmly believes that every change is an opportunity to learn something new, adapt and grow.

Abhijeet Thakur

Boho Ras is a brand that sells packaged cocktails, made with local Indian spirits mixed with famous western alcoholic beverages. The brand carries a Bohemian vibe which appeals to its target audience who are thrill-seekers, people who are experimental and want to try new things. Boho Ras sells pure distilled local spirits available only in 200ml bottles and packaged cocktails made from them which are available in 200ml and 750ml bottles each.