Pure App is designed for plogging – a new eco-friendly trend that combines fitness and cleaning. It guides people with all the detail in plogging such as route, trash can location, distance, speed and energy. It tracks every picking of litters into points which allows people to easily compare and share with friends. In Pure, online team plogging is also supported to bring people together for group competition to stay motivated. Pure also includes features of Healthy Lifestyle with tasks and environmental quizzes and Eco-Mall for exploring green products.

Jiaying Zhu is a graduate student majoring in digital media art. Her undergraduate major is visual communication design. She is interested in Interaction Design and User Experience Design. She likes to participate in public welfare activities. Most of her design works are for public welfare purposes. She hopes to use design to make the world a better place.

Pure App is a private design project of Jiaying Zhu and Huicong Hu. Jiaying Zhu is a graduate student of Harbin Institute of Technology, Shenzhen and specializes in Interaction Design, Visual Communication, and Digital Media Design. Huicong Hu is a Assistant Professor of Harbin Institute of Technology, Shenzhen and specializes in Product Design, Interaction Design, and Design Research.