Dating back to 14th Century(B.C), Chinese New Year is the most historic festivals in Asia. A time for celebrations, loved ones traditionally gift each other with wishes of wealth and fortune. Never endeavoured before, we extend the theme of creativity to Chinese New Year, revamping traditional wishes of ‘blooming wealth’ and ‘lucky abundance’ into innovative wishes for a Creative New Year. Beginning with the red pockets, the designs originate atop traditional shades of red and gold into a contemporary palette of vibrancy, whimsical and witty in its expressions, celebrating creativity.

RCS is an award-winning team of passionate and multidisciplinary designers. Complementing rigour with efficiency, the team creates and refreshes brands with a tailored delivery of creative excellence. The common thread underlying their acclaim, which spans ten industries, twelve countries and accumulates more than thirty awards in the past three years, is the dynamic synergy they forge with each client through their bespoke design philosophy.

RCS is an award-winning team of passionate and multi-disciplinary designers. Complementing rigour with efficiency, the team creates and refreshes brands with a tailored delivery of creative excellence. The common thread underlying their acclaim, which spans ten industries, twelve countries and accumulates more than thirty awards in the past three years, is the dynamic synergy they forge with each client through their bespoke design philosophy.The thoughtfulness that infused the craftsmanship results in memorable brand experiences, where form and function effortlessly intertwine and new age aplomb is tempered by timelessness. Keeping with Ruth’s ethos, the studio mediates masterfully between creativity and commerce, translating the unique language of each brand into striking visual stories that come alive on the global stage.