The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning. The bottle design took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
China Mengniu Dairy Company Limited and its subsidiaries manufacture and distribute quality dairy products in China. It is one of the leading dairy product manufacturers in China, with MENGNIU as its core brand. Mengniu offers diverse products including liquid milk products, ice cream, milk formula and cheese. In 2019, Mengniu made it again on the “Global Dairy Top 10” list published by Rabobank, and placed 27th on BrandZ’s list of most valuable Chinese brands, topped the list of brand contribution and was crowned the most trend-setting brand. Also, for the first time, Mengniu made it among Brand Finance’s list of the top 500 most valuable brands of the world. By the end of June 2019, the Group’s annual production capacity reached 10.27 million tons.