add_circle
playlist_add_check
photo_camera
contact_support
favorite
euro_symbol
shopping_cart
Mark Boey Electric Meets Reality In Store Experience Wall
Electric Meets Reality In Store Experience Wall is Golden Design Award winner in 2019 - 2020 Advertising, Marketing and Communication Design Award Category.
Electric Meets Reality In Store Experience Wall

MG interactive AR projection sculpture, inside a car dealership. Untitled Studios created a playful, fun, and engaging in-store experience. The AR Projection-Mapping represents the electricity, and the sculpture portrays reality. When the two meet, they create an exhilarating experience and educate the shopper at the same time. When the projector is turned off, one can see an elegant white sculpture on the wall.

Electric Meets Reality In Store Experience Wall
Mark Boey Electric Meets Reality
Mark Boey In Store Experience Wall
Mark Boey design
Mark Boey design
Mark Boey

Mark is an award-winning Creative Director, who, throughout his 20 years in design, film, and broadcast work, has led numerous prestigious teams throughout R&D development, concepts, and directing. Mark’s creative expertise and innovative drive to push design boundaries have earned him a plethora of local and international recognition, from winning local Australian AIMIA awards through to multiple international Promax awards. With a client base spanning across four continents and including over 30 brands, Mark holds invaluable experience leading massive multi-million dollar projects.

MG Motors Australia

For over 90 years MG has been making cars people love to drive. Grip the wheel of an MG and you can feel generations of good times built into its DNA. Today MG is about so much more than getting from A to B. Driving one should be filled with style and most importantly fun.