PepsiCo Design & Innovation Off the Eaten Path Packaging
Off the Eaten Path Packaging is Golden Design Award winner in 2019 - 2020 Packaging Design Award Category.
Off the Eaten Path Packaging

Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.

Off the Eaten Path Packaging
PepsiCo Design & Innovation Off the Eaten Path
PepsiCo Design & Innovation Packaging
PepsiCo Design & Innovation design
PepsiCo Design & Innovation

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. The main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by a unique commitment to sustainable growth by investing in a healthier future for people and the planet, which they believe also means a more successful future for PepsiCo. PepsiCo believes that creating powerful consumer experiences and connections through design is a key lever of growth.

PepsiCo Design and Innovation

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.