A-Design Award and Competition
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PepsiCo Design and Innovation Game Fuel Team Optic Champions Can Packaging
Game Fuel Team Optic Champions Can Packaging is Iron Design Award winner in 2019 - 2020 Packaging Design Award Category.
Game Fuel Team Optic Champions Can Packaging

Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Game Fuel Team Optic Champions Can Packaging
PepsiCo Design and Innovation Game Fuel Team Optic Champions Can
PepsiCo Design and Innovation

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

News
Monday 31st March 2025

Results will be Announced to Public on April 15, 2025. Visit our winners' page on April 15, 2025 to see the worlds' leading designs, ideas, trends and concepts in 2025.

Registrations Open

Registration to A' Design Award & Competition 2024-2025 period is now open. Register and upload your design today to know how good your design is: get a complimentary preliminary score.