Fenjiu bottle is unique and has a personality, packaging pays equal attention to traditional culture and modern design to make the product stand out among the same type of products. Zhang Zhipeng sublimates the time-honored traditional culture of China, evolves traditional window flowers, and adds new Chinese creative techniques to make the packaging more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.

I am a post-80s designer, engaged in this industry for 9 years, I love design because I think it can bring me happiness! I will keep on growing! Make a little contribution to the society.

Fenjiu group is in the historical development stage. At present, the competition of domestic liquor industry is extremely fierce, beer, wine and so on are eating into the market share of liquor, and foreign liquor industry is also eyeing the Chinese market covetously. Challenge is opportunity, change is growth. Want to do strong fen wine, must rely on the power of culture, internal cohesion, strengthen management, build a special combat team; External brand building, improve the image, occupy the commanding heights of cultural marketing.