Profile: Yueling (Linda) Lai

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About Yueling (Linda) Lai : Yueling Lai is an award-winning User Experience/Product Designer based in California, USA. Her design works have been recognized by prestigious design awards, including the Red Dot Design Award, A’ Design Award, Core77 Design Awards, Muse Design Awards, IDEA (International Design Excellence Awards), European Product Design Awards, etc. Currently a Senior Product Designer at TikTok, Yueling uses design thinking to solve complex business problems and designs world-class digital products that connect millions of businesses and audiences. She leads design for TikTok Ads Manager and various business experiences, focusing on global business growth and building efficient, scalable product UX for businesses of all sizes globally. She has championed globally impactful product launches, which have been covered in major news like TechCrunch, Business Insider, and Vogue Business. With a double degree in HCI and Psychology, she is a multidisciplinary designer with well-rounded skills. She innovates with an understanding of people and culture and then bridges people with technology using delightful designs.
ORGANIZATION:
TikTok

EDUCATION:
Human Centered Design & Engineering (Human-Computer Interaction), BS, University of Washington, Seattle/USA
Psychology, BA, University of Washington, Seattle/USA

EXPERIENCE:
2021 - Present, Senior Product Designer, TikTok, San Jose/USA
2020 - 2021, Product Designer, Yirental, Seattle/USA

MIXED EXHIBITIONS:
2025, A' Design Award Exhibition at MOOD, Como/Italy
2019, "Living with Tech: Atari Women & Beyond", Living Computer Museum, Seattle/USA

EVENTS:
2019 - 2021, Women in User Experience Conferences, Organizer, Seattle/USA
2019 - 2020, Puget Sound World Usability Day, Organizer, Seattle/USA

AWARDS:
Red Dot Design Award 2025 | Winner – Design Concept: Interaction, UI and User Experience
Red Dot Design Award 2023 | Winner – Brand & Communication Design
Core77 Design Awards 2025 | Pro Runner Up Award – Apps & Platform
A’ Design Award 2024–2025 | Winner – Mobile Application Design
A’ Design Award 2022–2023 | Winner – Graphics & Visual Communication
MUSE Design Awards 2025 | Winner – Conceptual Design, Healthcare
IDEA (International Design Excellence Awards) 2023 | Finalist – Branding
European Product Design Award 2023 | Honorable Mention Prize – Interface Design

PRESS APPEARANCES:
2023, New York Weekly, "Yueling Lai: From Award-Winning Designs to Promoting Artistic Cultural Exchange," USA
2023, LA Weekly, "Yueling Lai: An Exemplary Representation of Design Excellence and a Distinguished Model of Eastern Culture
and Female Leadership," USA
2023, Business Insider, "Smart Performance Campaign," USA
2022, TechCrunch, "TikTok’s new ad product gives creators a chance to partner with marketers on branded content," USA
2021, TechCrunch, "TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada," USA
2021, Business Insider, "Users can now shop directly on TikTok thanks to its partnership with Shopify," USA

LANGUAGE SKILLS:
Chinese, English

REGISTRATION DATE:
2025-03-30 04:28:22

COUNTRY/REGION:
United States of America

ACCOUNT TYPE:
Professional Partnership

Awards received by Yueling (Linda) Lai


Alzcare Mobile Application

Bronze A' Design Award Winner for Mobile Technologies, Applications and Software Design Category in 2024
Yueling Lai and Sicong Zhou for Alzcare

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