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About Yueling (Linda) Lai : Yueling Lai is an award-winning User Experience/Product Designer based in California, USA. Her design works have been recognized by prestigious design awards, including the Red Dot Design Award, A’ Design Award, Core77 Design Awards, Muse Design Awards, IDEA (International Design Excellence Awards), European Product Design Awards, etc.
Currently a Senior Product Designer at TikTok, Yueling uses design thinking to solve complex business problems and designs world-class digital products that connect millions of businesses and audiences. She leads design for TikTok Ads Manager and various business experiences, focusing on global business growth and building efficient, scalable product UX for businesses of all sizes globally. She has championed globally impactful product launches, which have been covered in major news like TechCrunch, Business Insider, and Vogue Business.
With a double degree in HCI and Psychology, she is a multidisciplinary designer with well-rounded skills. She innovates with an understanding of people and culture and then bridges people with technology using delightful designs. TikTok EDUCATION: Human Centered Design & Engineering (Human-Computer Interaction), BS, University of Washington, Seattle/USA Psychology, BA, University of Washington, Seattle/USA EXPERIENCE: 2021 - Present, Senior Product Designer, TikTok, San Jose/USA 2020 - 2021, Product Designer, Yirental, Seattle/USA MIXED EXHIBITIONS: 2025, A' Design Award Exhibition at MOOD, Como/Italy 2019, "Living with Tech: Atari Women & Beyond", Living Computer Museum, Seattle/USA EVENTS: 2019 - 2021, Women in User Experience Conferences, Organizer, Seattle/USA 2019 - 2020, Puget Sound World Usability Day, Organizer, Seattle/USA AWARDS: Red Dot Design Award 2025 | Winner – Design Concept: Interaction, UI and User Experience Red Dot Design Award 2023 | Winner – Brand & Communication Design Core77 Design Awards 2025 | Pro Runner Up Award – Apps & Platform A’ Design Award 2024–2025 | Winner – Mobile Application Design A’ Design Award 2022–2023 | Winner – Graphics & Visual Communication MUSE Design Awards 2025 | Winner – Conceptual Design, Healthcare IDEA (International Design Excellence Awards) 2023 | Finalist – Branding European Product Design Award 2023 | Honorable Mention Prize – Interface Design PRESS APPEARANCES: 2023, New York Weekly, "Yueling Lai: From Award-Winning Designs to Promoting Artistic Cultural Exchange," USA 2023, LA Weekly, "Yueling Lai: An Exemplary Representation of Design Excellence and a Distinguished Model of Eastern Culture and Female Leadership," USA 2023, Business Insider, "Smart Performance Campaign," USA 2022, TechCrunch, "TikTok’s new ad product gives creators a chance to partner with marketers on branded content," USA 2021, TechCrunch, "TikTok expands Shopify partnership, pilots TikTok Shopping in US, UK and Canada," USA 2021, Business Insider, "Users can now shop directly on TikTok thanks to its partnership with Shopify," USA LANGUAGE SKILLS: Chinese, English REGISTRATION DATE: 2025-03-30 04:28:22 COUNTRY/REGION: United States of America ACCOUNT TYPE: Professional Partnership |
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Awards received by Yueling (Linda) Lai
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Good design deserves great recognition. |
A' Design Award & Competition. |