About Xian Yan : Dr. Xian Yan is a mainstay in the design field at Shanghai University of Engineering Science, with remarkable achievements. She holds a Doctor of Design degree and is a dual - qualified teacher, focusing on the user experience design. On the front line of teaching, Dr. Xian Yan serves in the Digital Media Content Planning Team of the Sino - Korean Institute of Multimedia Design at Shanghai University of Engineering Science, devoting herself to teaching courses such as brand visual design. She carefully guides students and helps their works win more than 30 awards in international and domestic professional competitions, including the National College Students Advertising Design Competition. Dr. Xian Yan also has outstanding creative capabilities. Her "MX 11" series of designs won the international A' Design Award. She is one of the designers of the school logo of Shanghai University of Engineering Science, the logo of the Shanghai Education Development Foundation, etc. Moreover, she has been honored with the Outstanding Contribution Award by the Shanghai Packaging Design Association. In addition, she holds important positions such as a member of the Council of the Asian Design Confederation (AsianACS), actively promoting industry exchanges. In terms of educational innovation, she leads a volunteer lecturer group to carry out aesthetic education and scientific and technological innovation activities with the help of VR technology, stimulating the public's interest in traditional culture in a novel way and injecting new vitality into design education.