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View Larger Image and Additional Photos of W Design BureauAbout W Design Bureau : W Design Bureau is a boutique design bureau founded by Creative Director Eugene Wysota in 2017. The bureau specializes in branding and consulting in the field of creative project management, helping clients not only build new brands but also strengthen existing visual communications.
The bureau has successfully delivered projects across a wide range of industries, including restaurants, cafés, supermarkets, hotels, beauty salons, construction companies, real estate agencies, international logistics, and motorsports. Its project geography spans the USA, the UK, Switzerland, Germany, Spain, Poland, the UAE, Qatar, Turkey, Azerbaijan, Russia, Georgia, Kazakhstan, China, Indonesia, and Thailand. Among its clients are Hilton Hotels & Resorts, HMD Enterprises, Pioneer Group, Shokoladnitsa, Novikov Group, Ginza Project, Prime Foods, Creatsy, and pop stars.
What we do is as important as who we do it for.
Every day, we create design to make the world better. For us, design is more than just visual aesthetics — it’s a tool for solving problems and crafting meaningful experiences. It has the power to shape the way people interact with their environment, the products they use, and even the emotions they feel.
Art and design intersect in the way they evoke feelings, but design carries an added responsibility: it must be functional and purposeful. In every project we take on, we strive to find the balance between beauty and utility, ensuring that the outcome not only looks refined but also works effortlessly for its intended audience.
ORGANIZATION:
W Design Bureau
NON-DESIGN OCCUPATION:
Marketing professional Marketing, PR, advertising
EDUCATION:
2004–2009 — Specialist Degree, Omsk State Pedagogical University, Russia
EXPERIENCE:
2017 – Present
Founder & Creative Director, W Design Bureau
Led brand strategy and creative direction for over 100 projects in Europe, Asia, and North America. Specialized in visual identity, packaging systems, and storytelling for hospitality, retail, foodtech, and lifestyle brands. Built and curated a global network of design collaborators under the W Design Bureau ecosystem.
Key clients include Hilton Hotels & Resorts, Shokoladnitsa Group, Pioneer Group, Primebeef, and Novikov Group.
PRIVATE EXHIBITIONS:
None yet. Focused on commercial and brand-centered design exhibitions.
MIXED EXHIBITIONS:
2023, “Eazzy Pizzy”, Pentawards Winners Exhibition, LONDON/UNITED KINGDOM
2023, “Eazzy Pizzy”, Dieline Awards Winners Exhibition, NASHVILLE/UNITED STATES
EVENTS:
2023 — Guest Attendee, Pentawards Ceremony, LONDON/UNITED KINGDOM
2023 — Guest Attendee, Dieline Awards Winners Exhibition, NASHVILLE/UNITED STATES
2021 — Attendee, Michelin Guide Star Revelation, MOSCOW/RUSSIA
2017 — Creative Director, “The World’s 50 Best Restaurants”, MELBOURNE/AUSTRALIA
2016 — Creative Director, “The World’s 50 Best Restaurants”, NEW YORK/UNITED STATES
2015 — Creative Director, “The World’s 50 Best Restaurants”, LONDON/UNITED KINGDOM
AWARDS:
2023 — Dieline Awards, Bronze Award: Ready to Eat, Fast Food, Meal Kits
2023 — Pentawards, Gold Award: Ready-to-eat Dishes and Fast Food
2023 — Pentawards, Top 10 People’s Choice Shortlist
2022 — Packaging of the World, Top 50 Selection
2023 — World Brand Design Society, Gold Award: Brand Design, Brand Creation
2024 — Packaging of the World, Top 50 Selection
PRESS APPEARANCES:
2023 — Eazzy Pizzy featured on:
– Pentawards
– Packaging of the World
– The Dieline
– World Brand Design Society
2023 — Fabrika Coffee featured on:
– Pentawards
– Favourite Design
– Packaging of the World
– World Brand Design Society
ACADEMIC PUBLICATIONS:
Not applicable. Focused on professional and commercial design practice.
BOOKS:
2023, Edition of Favourite Design, Fabrika Coffee
LANGUAGE SKILLS:
English (Intermediate)
Turkish (Beginner)
Russian (Native)
COMPUTER LITERACY:
Adobe: Photoshop, Illustrator, InDesign, After Effects, Premiere
COLLECTIONS:
2023, Favourite Design Book Archive, AVIGNON/FRANCE
2023, Pentawards Winners Gallery, LONDON/UNITED KINGDOM
HOBBIES:
Traveling, Learning about new cultures
CLIENTELE:
Hilton Hotels & Resorts (2021) — Brand identity development for in-house restaurants and cafés of a new Hilton hotel in Moscow
Pioneer Group (2022) — Branding and naming for two premium and deluxe residential complexes in Moscow
Shokoladnitsa (2020–2024) — Created the brand identity for Eazzy Pizzy, a new fast food sub-brand of the national coffee chain; also developed packaging design for Shokoladnitsa’s private-label coffee brand
Prime Foods (2021–2024) — Full-scale identity system for a premium beef brand, including packaging, tone of voice, and visual strategy
HMD Enterprises (2021–2023) — Leaf Execution rebranding, development of an updated HMD logo for placement on the race car of HMD Motorsports — a U.S.-based racing team competing in the IndyCar ecosystem, along with other brand-related projects in the HoReCa segment.
WEB SITE:
wdesignbureau.com
PORTFOLIO URL:
behance.net/eugenewysota
REGISTRATION DATE:
2024-09-29 06:36:14
COUNTRY/REGION:
Turkey
ACCOUNT TYPE:
Agency
Awards received by W Design Bureau
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Fabrika Coffee Packaging Silver A' Design Award Winner for Packaging Design Category in 2024 Eugene Wysota and Helen Trophimova for Shokoladnitsa |
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