Profile: Sanaz Hassannezhad |
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View Larger Image and Additional Photos of Sanaz HassannezhadAbout Sanaz Hassannezhad : I’m Sanaz Hassannezhad, an award-winning designer based in London, with a background in Industrial Design and Design Innovation. I’ve won 19 international design awards across 8 competitions. My work spans product design, lighting, sustainability-driven fashion accessories, and user-centered design. I’ve collaborated with companies in the UK including Domino’s and William Joseph, and I’m also the founder of ReliqueLondon, a sustainable brand focused on transforming old and sentimental textiles into luxury pieces with zero-waste thinking. My contribution is clear: I build design that blends function, storytelling, cultural identity, and responsibility, creating work that is not only visually strong, but socially meaningful and future-aware.
Design, for me, is not decoration. It’s decision-making with consequences. Every object, interface, space, or system shapes how people live, behave, and even what they accept as “normal.” That’s why I take design seriously. It’s not just about aesthetics, it’s about clarity, meaning, function, and impact.
Art is different. Art doesn’t need to solve anything, and that freedom is powerful. Art can be messy, emotional, symbolic, personal. It can exist simply to express truth, memory, beauty, protest, or identity. But when art and design meet, something special happens: you get work that feels alive, functional, but also meaningful.
My perspective is simple: design should work, but it should also speak. I don’t believe in products that look “nice” but have no soul. And I don’t believe in concepts that look poetic but are useless in real life. I aim for the middle ground where intelligence meets emotion, where every detail earns its place.
I’m drawn to design that carries narrative and purpose. That’s why sustainability matters to me, but not as a trend or a marketing word. I care about it because waste is bad design. If something is produced without responsibility, without thinking about materials, lifespan, and afterlife, then it’s incomplete. True design thinking doesn’t stop at “launch.” At the end of the day, I design to create objects and experiences that feel intentional. The best work, in my eyes, is clean but not cold. Minimal, but never empty. Innovative, but still human.
ORGANIZATION:
Relique London
NON-DESIGN OCCUPATION:
Industrial products designer Media, graphic, printing, culture, design
EDUCATION:
2022-2023, Design innovation, MA, Loughborough London, The UK
2017-2020, Industrial Design, MA, University of Tehran, Iran
2013-2017, Industrial Design, BA, Tabriz Art University, Iran
EXPERIENCE:
2024- Present, Lead Designer and creative director, Relique London
2023 – 2024, Product & UX Designer, Domino's, London, Uk 2023 – 2023, Product Designer, William Joseph, London, UK
2021 — Present, Project Designer, Freelancer, The UK
2020 — 2022, Mid Industrial Designer, Parlar Company, Iran
2019 — 2021, Photographer, Ayma studio, Iran
2017 — 2018, Lighting Designer, Soren Electric Company, Iran
2012 — 2016 , Junior Industrial Designer, Arman Design Office, Iran
2012 — 2013, Art Teacher, Technical and Vocational School, Iran
2011 — 2012, Painter, Arad Art studio, Iran
2010 — 2011, CAD Designer, Begin Naghshe Nagar company, Iran
EVENTS:
2025, "Fashion show case", London Fashion Day ,London/UK
AWARDS:
2025, LIT Lighting Design Award Winner, Switzerland
2025, LIT Lighting Design Award Winner, Switzerland
2025, Gold Winner, IDA Design Awards, USA
2025, Bronze Winner, IDA Design Awards, USA
2024, Design Master Prize Winner, USA
2024, LIT Lighting Design Award Winner, Switzerland
2024, LICC Design Awards Winner, UK
2024, LICC Design Awards Winner, UK
2024, LICC Design Awards Winner, UK
2024, Gold Winner, IDA Design Awards, USA
2024, Silver Winner, IDA Design Awards, USA
2024, Bronze Winner, IDA Design Awards, USA
2024, Honourable Winner, IDA Design Awards, USA
2024, IF student shortlist, Germany
2024, DNA Paris Award winner, France
2024, A’Design Award & Competition Winner, Italy
2024, Honourable Winner,Kioskedia International Design Awards, Iran
2024, Honourable Winner,Kioskedia International Design Awards, Iran
2024, Honourable Winner,Kioskedia International Design Awards, Iran
2019, Best Design Winner at 1Idea 1World National Idea and Invention Competition, Iran
2015, Packaging Design Competition, Alzahra University Packaging Design Competition, Iran
2008, Winner of Graphic Design competition- Iran
LANGUAGE SKILLS:
Persian, (native)
Turkish, (Intermediate)
English, (Intermediate)
Azerbaijani, (Native)
COURSES, SEMINARS AND WORKSHOPS::
2024, AI Forge Cohort 2 Mid-Program (Master Classes), London
2023, Digital Skills Program-Digital ways of working, Loughborough University London
2022, Service Design, SDN Learning Fest Team, London
2021, Interior and Furniture design, Karim Rashid & kioskedia, Iran
2021, Accessory Design, Hedayat Design Studio, Iran
2020, Interior Design, Unitech E-Learning, Iran
2019, Intensive Advanced Course on Design Semiotics, Politecnico di Milano
2019, User Experience Conference, Iran
2018, Photography, TUV Germany LTD
2018, Designing for cultures workshop, TUD-DELFT & UT
2017, Interaction Design for Open Play Experiences, TUD-DELFT & UT
WEB SITE:
https://reliquelondon.com
PORTFOLIO URL:
@Sani_designhub
REGISTRATION DATE:
2024-03-15 11:36:56
COUNTRY/REGION:
Great Britain
ACCOUNT TYPE:
Professional
Awards received by Sanaz Hassannezhad
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Voyz Smart Suitcase Bronze A' Design Award Winner for Fashion and Travel Accessories Design Category in 2023 Sanaz Hassannezhad |
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