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View Larger Image and Additional Photos of Of HungerAbout Of Hunger : OF HUNGER is China's first fashion brand dedicated to "electronic wearables," founded in 2022. OH seamlessly integrates "wearable art" with "body technology," inventing and designing "new body-worn objects" to accelerate the evolution of the human body's aesthetic. Through this approach, the brand actively engages in designing hybrids that envision post-human societies.
"OF HUNGER focuses on creating new wearable electronic fashion objects and perspectives."
ORGANIZATION:
OF HUNGER
EDUCATION:
2020, Design Researcher, Ph.D, Central Academy of Fine Arts, Chian
EXPERIENCE:
Experience:
2014-2020: Founder, Max Office, Graphic Design Studio
2022-Present: Founder, OF HUNGER, Fashion Electronic Wearables Brand
Exhibitions:
Venice Architecture Biennale 2014: Exhibition Theme – Interdisciplinary Exploration of the Intersection between Architecture and Design
Typography As Literature, Typojanchi 2013, Seoul: Explored the interaction between typography and literature, focusing on text forms’ impact on visual expression.
Supersoft: Between Infrastructure and Communication Design, @BaitasiRemade: Discussed the integration of infrastructure and communication design in modern urban spaces.
Radical Patterns - The Birth of Modern Chinese Typography: Researched the origins and evolution of modern Chinese typography, proposing a unique aesthetic.
Publication x Architecture, Beijing Design Week 2013: Investigated the intersection of architecture and publishing.
AGI in China: Explored the influence of AGI in China and its role in promoting local design culture.
Locus 2016, Book VS Architecture, Seoul: Examined the interaction between book design and architecture.
China Architecture Documenta Xi'an Biennale, Shanghai: Showcased contemporary developments in Chinese architecture and its global impact.
Soft Infrastructure Design:
Shanghai BRICS Tower: Wayfinding System & Environmental Graphics Update (Ongoing)
Wuzhen Granary Pavilion: Wayfinding System Design & Spatial Branding (Ongoing)
Vanke Design Commune: Wayfinding System & Event Infrastructure (Ongoing)
The Palace Museum / Treasure Hall, Beijing: Wayfinding System Design (Ongoing, Collaboration)
CCTV Headquarters, Beijing: Wayfinding System & Spatial Branding (Collaboration)
J Headquarters Park, Beijing: Interior Wayfinding System & Environmental Graphics
Shenzhen Stock Exchange Building: Wayfinding System (Collaboration)
Prada Flagship Store, New York: Environmental Graphics Design (Collaboration)
Mahanakhon Tower, Bangkok: Architectural Façade Graphics Design, Research & Concept Design
Critical Exhibitions & Publications:
Supersoft: Between Infrastructure and Communication Design, Beijing: Curating + Research + Exhibition Design + Construction Supervision
Shenzhen Architecture Biennale, Roundtable 2025, Shenzhen: Exhibition Design + Construction Supervision
Global Architecture Schools Exhibition, Central China Research, Shenzhen: Exhibition Design + Construction Supervision
Venice Architecture Biennale 2014, China Pavilion: Executive Curator + Research + Exhibition Design + Construction Supervision
Shanghai Urban Biennale, Can in New Fields, Shanghai: Executive Curator + Exhibition Design + Construction Supervision
China Architecture Exhibition, Shanghai West Bund Architecture Biennale: Curator + Exhibition Design + Construction Supervision
Publication x Architecture, Beijing Design Week: Curator + Exhibition Design + Construction Supervision
Clo Concept Bar, Beijing: Branding & Environmental Graphics, Planning + Interactive Installation Design + Construction Supervision
Nike NSW, Beijing & Asia: Street Retail System Design (Collaboration)
Mega Block, Columbia University GSAPP/Studio X: Editorial Direction + Book Design
UABB, Shenzhen-Hong Kong Bi-City Biennale: Editorial Direction + Book Design
Graphic FCJZ, Very Architecture, Zhang Yonghe: Editorial Direction + Book Design
Agri-Urbanism, Madaspan/Ma Qingyun: Research + Writing + Editing + Book Design
BIAD-UFO, UFO Architecture Studio: Curating + Editorial + Book Design
Buro-OS, OMA: Editorial + Book Design
Mercedes-Benz Beijing Center: Architectural Project Report, Report Design
BCHC, History of Beijing Clothing: Cultural Project, Planning + Editorial + Book Design
Brand System Design:
Langdao Design Institute: Brand Image Update (Ongoing)
Beijing Design Week 2011-2014: Brand Image + Art Direction
International Design Management Forum: Brand Image Update
Xiangfu Dang, Art Tourism Park, Xitang: Brand Image + Art Direction
Arper, Italy: Brand Image + Art Direction (Collaboration)
Polar Maker Space, Beijing: Brand Image + Environmental Graphics System + Art Direction
Kate Spade, New York: Brand Identity Graphics (Collaboration)
The Interlace, OMA, Singapore: Brand Image (Collaboration)
Research Projects:
Soft Infrastructure: Research, Infrastructure Design Studies (Ongoing)
Another Graphic Design: Research, Design Culture Observation & Studies
Graphic Information Architecture: Research, Design & Culture Studies (Ongoing)
Autonomy & Resistance: Research, Design Culture Observation & Studies (Ongoing)
Documentary Practices: Research, Exhibition Studies (Ongoing)
Chinese Agricultural Genealogy: Research, Design & Culture Studies
Museum Vocabulary: Research, Design & Culture Studies (Ongoing)
Description: Research, Graphic Design/Architecture/Languages & Methods
Diagrammatic Thinking: Research, Design Methodology (Ongoing)
Pictorial Symbol Systems: Research, Non-Verbal Communication
Site Narrative: Research, Spatial Analysis
The Next City: Diversified Models & Nature: Research, Urban Studies
Super Teams: Research, Team Dynamics Studies
Typological Observations: Research, Design Methodology
PRIVATE EXHIBITIONS:
2022-2025,
Shanghai Fashion Week,
Tubeshowroomm, special solo minimal exhibition
Shanghai, China
MIXED EXHIBITIONS:
2022-2025, Shanghai Fashion Week, Tubeshowroomm, Shanghai, China
2024-2025, Paris Fashion Week, NIO Effect/ Lartique Showroom, Paris, France
2023, Melbourne Fashion Week, LuMa Showroom, Melbourne, Australia
——
EVENTS:
2023, Ningbo Fashion and New Technology Forum/ Exhibition, Ningbo, China
AWARDS:
2022,
DFA, Wearable Design Medal,
Design for Asia,
HongKong, China,
2022,
DFA, Wearable Design Medal,
Design for Asia,
HongKong, China,
2024
Red Dot
2024
A' Design Award
PRESS APPEARANCES:
2023-25, Product launch, Shanghai Fashion Week, Tubeshowroomm, Shanghai, China
2024-2025, Product launch, Paris Fashion Week, NIO Effect/ Lartique Showroom, Paris, France
2023, Product launch, Melbourne Fashion Week, LuMa Showroom, Melbourne, Australia
and
Published/ reported by
"VOGUE," "Harper's Bazaar," "GQ," "COSMOPOLITAN," etc.
ACCOLADES:
2022, DFA, Wearable Design Medal, Design for Asia, HongKong, China
COURSES, SEMINARS AND WORKSHOPS::
Lectures:
"Why We Design?": A Focus on the Role of Diagrams
"Baitasi Remade" at UCCA, Beijing
"Book vs. Architecture" at Seoul Design Forum
"Critical Design Talk" at IGDB
"Design, Career, and Beliefs"
"Design: Noun vs. Verb"
"Diagram, Model, and Analysis: A Critical Approach"
"Next City Talk" at DFA, Netherlands
"The Next Pattern: Emerging Trends in Design"
"World Without Words: Exploring Visual Communication"
"7 Projects" at Central Academy of Fine Arts (CAFA), Beijing
Teaching:
Exploring & Organizing: A Methodological Approach to Design
Information Design: Theory and Practice
Radical Placement: Challenging Traditional Design Concepts
Research and Presentation: Crafting Compelling Narratives
Text, Space, and Narrative Typography: Design as Storytelling
SYMPOSIUMS AND ACADEMIC CONFERENCES::
2023, NingBo Fashion and New Technology Forum/ Exhibition, NingBo, China
HOBBIES:
Reading, Draft drawing
WEB SITE:
www.ofhunger.com
PORTFOLIO URL:
www.ofhunger.com
RSS URL:
www.ofhunger.com
REGISTRATION DATE:
2024-01-09 08:57:38
COUNTRY/REGION:
China
ACCOUNT TYPE:
Agency
Awards received by Of Hunger
 |
Oh Techwear Earphones Silver A' Design Award Winner for Audio and Sound Equipment Design Category in 2023 Shoupin Zhang for Of Hunger |
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