About Ruben Segovia : Ruben Segovia, co-founder of LS-LAB, leads architectural and urban design innovation. He directs the Master's Degree in Architecture and Urban Design at Tecnológico de Monterrey, mentoring future professionals. Segovia, an architect from Tec de Monterrey Campus Monterrey, holds a Master's Degree in Architectural Design from Harvard Graduate School of Design. His journey spans academia and practice, fostering creativity and excellence. At LS-LAB, Segovia's vision shapes transformative projects, redefining urban landscapes. With expertise cultivated at prestigious institutions, he inspires architects and urban designers worldwide, pushing the boundaries of possibility to create sustainable, impactful environments for generations to come.