Profile: Sergei Evdokimov

About Sergei Evdokimov : Sergey Evdokimov is a lawyer by education but a designer by vocation. Sometimes he jokingly calls himself a user advocate. He defends the interests of users before business tasks and strives to make it as convenient as possible for users to use the company's products. Sergey has been designing for more than six years. He started out as a freelancer but later was invited to work as an interface designer for an insurance company. There, he worked on the first online insurance service on the Russian market. There he grew up as a professional, got acquainted with various methods of user research, honed his design skills, and collaborated with a team of professionals. Later, he joined a company engaged in the development and provision of advertising services, where he is still working on interface design. His curiosity, taste for new things, and love of creativity led him into the field of design. She always loved to draw and invent all sorts of things. Design was his hobby. Sergey liked to study design software in his spare time. Therefore, when he got acquainted with Adobe Photoshop, he realized that it was love at first sight. And when he realized that this love gives money, he became the happiest person. Trafficcino is a startup in which Sergey is the only designer and art director. Everything related to design and creativity is his area of responsibility. He created everything for this product, starting with the logo and marketing materials for advertising and ending with user research, prototyping, and SaaS design.