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Interview with Sergei Evdokimov |
Home > Designer Interviews > Sergei Evdokimov |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sergei Evdokimov (SE) for A’ Design Award and Competition. You can access the full profile of Sergei Evdokimov by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SE: In childhood, I wanted to be an artist, but as I grew up, I changed my mind. I considered that profession not serious. When it came time to choose where to study, I decided to enter a law school. As a result, I became a lawyer and worked in that field for several years. I knew nothing about the design profession. One day, I decided to figure out how websites are made and discovered that there is a profession called web designer, and they are the ones responsible for the visual aspects of websites. I then started learning graphic tools like Photoshop and Illustrator. I really enjoyed working with graphics and designing complex navigation. After some time, I left my job as a lawyer and started creating websites. Over time, I took on more complex projects. Now I am a product designer with a focus on complex interfaces and SaaS services.
FS: Can you tell us more about your company / design studio?
SE: Trafficcino is an American startup. It's a marketing tool designed for small and medium-sized businesses. Its idea is to provide small companies that sell their products on multiple marketplaces with the ability to create landing pages without the need for designers and developers, as well as to track analytics in one place.
FS: What is "design" for you?
SE: For me, design goes beyond aesthetics and focuses on understanding the user's needs, the context in which a product or service will be used, and how to optimize the interaction between the user and the design. It's a combination of creativity, empathy, and problem-solving. Design is about making choices, both big and small, to deliver a product or solution that not only looks good but also works effectively and enriches the user's experience.
FS: What kinds of works do you like designing most?
SE: I find joy in designing experiences and products that solve real problems, are user-centric, and push the boundaries of creativity and technology. Each design project is an opportunity for growth, learning, and the satisfaction of creating something impactful.
FS: What was the first thing you designed for a company?
SE: When I started working on the project, it was an MVP (Minimum Viable Product). The company needed a brand identity, a website, marketing materials for advertising, and, finally, the interface for the SaaS tool, which was an analytics and landing page builder. I began with research and then created a couple of logo and brand identity concepts. Some tasks had to be completed simultaneously under conditions of limited time and resources.
FS: What is your favorite material / platform / technology?
SE: one of my favorite platforms and tools is Figma. I love this tool. It is unique for the design of websites and complex interfaces, but it is also able to replace Photoshop and illustrator to some extent, and sometimes After effect
FS: Which aspects of a design do you focus more during designing?
SE: In essence, my design approach is holistic, considering both the user's needs and the business goals, while maintaining a balance between functionality and aesthetics. Prioritizing these aspects helps ensure that the final design not only looks great but also works effectively, engages users, and aligns with the project's objectives.
FS: What kind of emotions do you feel when you design?
SE: happy
FS: What kind of emotions do you feel when your designs are realized?
SE: Proud
FS: What makes a design successful?
SE: I think a successful design is a harmonious combination of functionality, aesthetics, and user-centered principles. It not only meets its objectives but also has a positive impact on users, the business, or the community it serves.
FS: When judging a design as good or bad, which aspects do you consider first?
SE: First of all, I look at how convenient and pleasant it is to use the interface, then I evaluate the design component itself: how the designer works with typography and fonts, whether he follows the grid, whether the style is traced on all pages, whether there are compositional errors, and so on. And finally, I evaluate the overall impression, see if there are any unusual or innovative solutions in the design and interface.
FS: How do you think the "design field" is evolving? What is the future of design?
SE: I think we will see many changes and transformations in the creative industries in the future. I believe that AI and metaverses will bring about substantial changes. We're poised to witness novel strategies and methods in various domains. Additionally, there will emerge fresh trajectories and potentially new career paths associated with AI. The evolution of virtual reality and three-dimensional technologies will also be prominent in this landscape.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SE: I have participated in competitions like Indigo Awards, Muse Creative Awards and UX Design Awards and won quite a few awards
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SE: I act as a judge in such competitions as Orpetron, Davey Awards, Communicator Awards and W3 Awards. I am often inspired by the work of other designers
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SE: my design style can be described as minimalistic. I'm drawn to minimalism because of its focus on simplicity, functionality, and user-centered design.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SE: I have been living in different places like Indonesia, Turkey, Georgia and Armenia for the last 2 years. I get inspiration from everywhere
FS: Can you talk a little about your design process?
SE: My creative and design process usually involves several key steps that help me understand user needs, develop innovative solutions and create an effective strategy. In brief, my process looks like this: Research: The first step in my design process is to do more research in order to better understand user needs, preferences and pain points. This includes user interviews, surveys, data analysis, and competitor research. Ideas and Prototyping: Once I clearly understand the user's needs and goals, I brainstorm with a team to come up with different ideas and solutions that can meet the user's needs. After identifying the most promising ideas, I move on to prototyping. This involves creating low-fidelity sketches or prototypes that allow me to quickly and efficiently test and refine my ideas. I can also test for usability to get user feedback and refine my designs. Design: Once I understand the user's needs and have tested and refined my ideas, I move on to the design phase. It involves creating a highly accurate design with visual elements, typography, and color schemes matching the brand and user preferences. Implementation: Once the design is complete, I work with developers and other stakeholders to translate the design into the final product. I can also do additional user testing to ensure the final product meets user needs and is easy to use, as well as design reviews to ensure the design layout matches the final product.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SE: In addition to basic skills and hard skills, I believe everyone would need to develop a sense of empathy. Be able to immerse yourself in the product's challenges and the users' pains. This will inspire you to think creatively.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
SE: The positive aspects of working as a designer include creativity and the ability to solve problems. However, this job involves a lot of mental strain and a sedentary lifestyle, which can lead to health problems.
FS: What is your "golden rule" in design?
SE: I think the golden rule and what should be written in big letters and hung on the wall is that we should not forget that we are designing for the end user. Design should solve problems
FS: What skills are most important for a designer?
SE: Creativity, problem-solving, and strong communication skills are crucial for a designer.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SE: I use Miro for research, Figma for design, Photoshop for working with graphics, Illustrator for working with vector graphics, After Effects for working with motion graphics, Tilda and Webflow for implementing projects without code.
FS: How long does it take to design an object from beginning to end?
SE: Trafficino's latest project including website, brand identity, advertising campaign and SaaS took 4 months to complete.
FS: What is the most frequently asked question to you, as a designer?
SE: how did you do that?
FS: What type of design work do you enjoy the most and why?
SE: I like to combine complex and simple tasks using both audience research and a creative approach in the design of visually appealing interfaces
FS: How can people contact you?
SE: https://www.linkedin.com/in/sergeiuiux/
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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