Profile: Peiyao Cheng

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About Peiyao Cheng : Peiyao Cheng was trained as a product designer in her Bachelor study. She gradually developed her interest in design research during her Master study and pursued a PhD subsequently. After her PhD, she decided to become design researcher in academia. Her research focuses on understanding the value of design on influencing people and triggering behavior change.
ORGANIZATION:
Harbin Institute of Technology, Shenzhen

EDUCATION:
2018, Ph.D, Hong Kong Polytechnic University, Hong Kong.
2013, M.Sc, Delft University of Technology, the Netherlands.
2020, B.Eng, Northwestern Polytechnic University, Hong Kong.

EXPERIENCE:
2018-present, Assistant Professor, Harbin Institute of Technology, Shenzhen, Guangdong, China.

ACADEMIC PUBLICATIONS:
1. Peiyao Cheng*, Ruth Mugge. (2022). Seeing is believing: Investigating the influences of transaprency on consumers’ product perceptions and attitude. Journal of Engineering Design. In Press.
2. Peiyao Cheng*, Ruth Mugge, Cees de Bont (2020). Complexity in simplicity: the effects of visual compleixty on consumer comprehension of product innovations. Journal of Design Research,18 (5/6), 270-293.
3. Franck Celhay*, Peiyao Cheng, Wenhua Lee, Josson Masson(2020). Package graphic design and communication across cultures: An investigation of Chinese consumers' interpretation of imported wine labels. International Journal of Research in Marketing, 37(1), 108-128.
4. Peiyao Cheng*, Ruth Mugge, Cees de Bont (2019). “Smart home system is like a Mother:” The potential and risks of using product metaphors to influence consumers’ comprehension of really new products. International Journal of Design, 13(3), 1-19.
5. Peiyao Cheng*, Ruth Mugge, Cees de Bont (2018). Transparency in product designs: Design intentions and consumers’ interpretations. Journal of Engineering Design. 29(10), 539-568.
6. Peiyao Cheng*, Ruth Mugge, Jan Schoormans (2014). A new strategy to reduce design fixation: Presenting partial photographs to designers. Design Studies, 35(4), 374-391.

LANGUAGE SKILLS:
English (advanced)
Chinese (Native)

REGISTRATION DATE:
2022-03-26 13:22:47

COUNTRY/REGION:
China

ACCOUNT TYPE:
Academic

Awards received by Peiyao Cheng


Tulip Candlestick

A' Design Award Winner for Lighting Products and Lighting Projects Design Category in 2021
Peiyao Cheng for Harbin Institute of Technology, Shenzhen

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