About Hamed Mahzoon : Hamed is an industrial designer and creative director with a focus on furniture and lighting. His work is defined by a balance between function, material honesty, and emotional clarity.As the Creative Director at Rodis Design, he leads product and concept development, shaping collections that merge contemporary design with cultural awareness. His projects have been recognized internationally with distinctions such as the ICONIC Award (German Design Council), NYCxDesign Award, and multiple honors from the A’ Design Awards and the International Design Awards (IDA).Hamed also serves as the Editor-in-Chief at Designooor, an independent lighting design media platform where he has written and edited over a hundred critical pieces on lighting design and visual culture. His cross-disciplinary approach reflects a consistent interest in how design influences human experience.