Profile: KOHEI NISHINO

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KOHEI NISHINO of SAKURA GROUP View Larger Image and Additional Photos of KOHEI NISHINO
About KOHEI NISHINO : His grandfather is a composer and accordion player. His parents met in a family of music, and he spent his childhood as a boy with many opportunities to come into contact with sound. When he was 25, he used his experience in apparel to open a select shop vanilla in the Kanazawa fashion building in 2003. On the first day, all products sold out, and the brand became a much talked about topic. The following year, he founded Sakura GROUP Co., Ltd. At the same time, he relocated the select shop to a roadside store. Through the spread of the internet, franchise, and the rise of SPA, he felt a shock and a sense of crisis about the de-apparel of the true designers he believed in, and deciding to convey that spirit he began to challenge the world of design. Around 2009, his own brand began to be evaluated and he was active as a stylist. He accompanied the X JAPAN World Tour as a stylist. In 2012, he launched his own brand, the membership brand six eleven one. His products are exhibited not only in Japan but also in various exhibitions such as Milan, Paris and Las Vegas. In addition, at the world's largest international shoe trade fair, MICAM held in Milan, he was selected and exhibited as a representative brand of Japan at Cool Japan led by the Ministry of Economy, Trade and Industry for the third consecutive time. In the same year, an offer for Ginza commercial architectural design came to him, and he was in charge of all creative directions from conception to completion. Then, after two years, NOCO Ginza was completed. Later, its design was evaluated, and it won the Good Design Award and the JCD Design Award Silver Award, and it has become active in a wide range of fields, not just in the frame of apparel. In 2015, he opened a live hall, Gate Black, in the basement of his select shop. He directed all of the interior design, sound and lighting, creating a creative environment that blends music and fashion, which is the core of his life work. Finally, in 2017, he opened the first public opening of his official brand SIX ELEVEN ONE in response to an offer from G-SIX SIXIEME. He got a lot of attention because his brand was completely open to the public. In recent years, products have been lined up at the permanent booth of a hotel called AMAN TOKYO in Japan, and they are exhibiting at VIP meetings of various department stores in Japan.
STATEMENT OF ART:
I think that design is based on lifestyle changes and correlations due to the times and technology. However, I think that art has a different aspect, and that art embodies the subconscious mind of an individual. And I think that the new subconscious mind can be dug up and conveyed to everyone.

ORGANIZATION:
SAKURA GROUP

NON-DESIGN OCCUPATION:
Fashion designer Media, graphic, printing, culture, design

EDUCATION:
After gaining experience at a select shop in Kanazawa, he launched his own brand which was a huge learning process.

EXPERIENCE:
In 2004, he opened a select shop vanilla KANAZAWA in Kanazawa, Ishikawa, Japan.
Established Sakura GROUP Co., Ltd.
In 2009, the official showroom 6111 was opened in front of Jingumae, Shibuya-ku.
He accompanies the musician X JAPAN as a stylist and is also active as a stylist.
In 2012, the membership brand Six Eleven One was launched. Participated in various exhibitions such as Milan, Paris and Las Vegas.
He directed everything from the conception to the completion of a commercial building in Ginza, Japan, and later won the Good Design Award and the JCD Design Award Silver Award.
In 2015, the live house Gate Black was opened in the basement of vanilla KANAZAWA. Direction of interior, sound, and lighting.
In 2017, produced Candle Japan in the men's zone of IFF MAGIC. In addition, the official brand Six Eleven One will be open to the public for the first time at G-SIX.

PRIVATE EXHIBITIONS:
2012 "Six Eleven One" exhibition in Milan, Paris, Las Vegas.
Opened for 3 consecutive terms as a leading brand in Japan at Cool Japan of "the MICAM".
2017 "Six Eleven One's" first open house at G-SIX

MIXED EXHIBITIONS:
IFF MAGIC
Cool Japan "the MICAM" in Italy.

EVENTS:
IFF MAGIC
Cool Japan the MICAM in Italy.
MAGIC project show in Las Vegas.

AWARDS:
2015 Ginza Commercial Building Direction Good Design Award and JCD Design Award Silver Award.

PRESS APPEARANCES:
Senken newspaper 、2010 January 、Senken newspaper 、2010 November、Senken newspaper 、2011 May、Senken newspaper 、2007 November、 Tokyo Pamphlet 、Takanawa Pamphlet、 2020、Hokkoku newspaper、 2009 December、Hokkoku newspaper、 2010、X JAPAN Pamphlet、 2009 May、Kanazawa Information、 2015 March、USA fashion journal、 2014 July、man's brand 、VOUGE、 2016 February

ACCOLADES:
2014 Lecture as a Japanese super fashionista at "Oriental Club" and gave a hair show in Dalian.
In 2017 became an advisory designer for "Diya Space Design" in Hong Kong.

LANGUAGE SKILLS:
Japanese

COURSES, SEMINARS AND WORKSHOPS::
2014 Lecture as a Japanese super fashionista at "Oriental Club" and gave a hair show in Dalian.

HOBBIES:
Drums, mahjong

CLIENTELE:
2009 X JAPAN, stylist

WEB SITE:
http://sakura-g.com/kohey-profile.html

PORTFOLIO URL:
https://6111.jp/

REGISTRATION DATE:
2021-05-13 00:37:20

COUNTRY:
Japan

ACCOUNT TYPE:
Startup

Awards received by KOHEI NISHINO


Deer Mesh Stole

A' Design Award Winner for Fashion and Travel Accessories Design Category in 2021
Kohei Nishino for Sixelevenone

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