Profile: Yuri Miranda de Araujo Cabral de Matos

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About Yuri Miranda de Araujo Cabral de Matos : Brazilian advertising professional born and raised in São Paulo, passionate about branding, design and content. Since an early age, he have always been fascinated by symbols, logos and typography. Also has a deep belief that practicing any profession requires respect for it, so he always give his best, regardless of the size of the project. Yuri has an easyness in translate concepts and values into shapes and graphics. He believes that good design is fundamental in clear communication, and has to be committed to the values and goals of a company. Whenever possible, take this to companies and projects that do not have the condition to pay for a job of excellence in design. Looking at their works, especially those of brand design, we will see the search for simplicity, conciseness and elegance. Being an Art Director, gives him a more advertising feature to its works, which confers an interesting mix in well-constructed design and brand positioning and storytelling.
STATEMENT OF ART:
I believe that design has a purpose, a concrete goal to be achieved. Art is subjective, it is not attached to aesthetics or to any function. It should only exist, without necessarily needing a justification.

As Charles Eames said: "The details are not the details. They make the design."

ORGANIZATION:
Soul | Marcas e Conteúdo

EDUCATION:
2004 -2007 - Advertising | Universidade Presbiteriana Mackenzie | São Paulo, Brazil

EXPERIENCE:
DocSync
Art Director
November 2018 - Present
São Paulo, Brasil

Soul | Marcas & Conteúdo
Founder & Head of Art
April 2017 - August 2018 (1 year and 5 months)
São Paulo, Brasil
Along with a partner, I ventured into this endeavor of running my own agency.It was a tremendous experience in which I had the opportunity to further understand an agency in addition to maintaining my functions as Head of Art and creative. We served small clients in Social Media and created many Brand
Identities.

CoCreators_Br
Senior Art Director
October 2016 - March 2017 (6 months)
São Paulo, Brasil
Agency that belongs to the same group as Content House where I created and developed Id's and Brands for Creators and channels around the world.

Content House
Art Director
September 2015 - October 2016 (1 year 2 months)
São Paulo, Brasil
Developing content for Ferrero Rocher, Nutella, Forno de Minas and Centauro.

W3haus
Freelance Art Director
December 2014 - February 2015 (3 months)
São Paulo, Brasil
Developing content for social media.
Clients: Devassa, LG, Belvita, Melitta, Lacta.

A Madre Estúdio Digital
Freelance Art Director
October 2014 - December 2014 (3 months)
Clients: Volkswagen, Açúcar União, Avon, BIC, Schin, Samsung.

Grupo Rai
Art Director
April 2013 - January 2014 (10 months)
São Paulo, Brasil
Online and Offline.
Clients: Starbucks, Mundo Verde, Liberty Seguros, Paramount Pictures,
Farmais, Continental Pneus, , Mr.Beer, Playmobil e Shopping SP Market

Orange
Art Director
February 2012 - April 2013 (1 year 3 months)
São Paulo, Brasil
Clients: Nova Schin, Suplicy Cafés, Terceiro Tempo.
Responsible for the creation of arts and apps for the Facebook Fan Page of
Nova Schin. Along with the rest of the team we managed to jump from 20,000
to 1.1 million fans in less than a year.

Fess'Kobbi
Art Director
September 2009 - 2011 (2 years 1 month)
After the joint venture of Quan with Fess'Kobbi, I continued to attend Quan
clients and assumed others from Fess'Kobbi, always acting with Online and
Offline media.
Clients: Continental, Grupo Aba, Aba Motors, H Motors, KKL (Jewish National
Fund), Escola de Redatores, Daichi Sankio, Nozuki, Sistema ABIGRAF
(ABIGRAF, ABTG, SINDIGRAF), Polo Design Show, Centauro Autoparts,
Centerparts and PDG.

Quan
Art Assistant / Art Director
September 2008 - August 2009
(1 year) I started as Art Assistant and then took office as Art Director On/Off
responsible for clients of the Print Industry, health care, retail and others. Clients: Sistema ABIGRAF (ABIGRAF, ABTG, SINDIGRAF), Master Health,
R&C Móveis, Polo Design Show, Tellfree, Centauro Autoparts, Centerparts.

Rush Propaganda
Intern
2006 - 2008 (3 years)
I learned a lot in Rush, was a school where I had the first contact with advertising and art direction.

LANGUAGE SKILLS:
Portuguese, Native
English, Near Native
Spanish, Intermediate

COMPUTER LITERACY:
Adobe Photoshop, Advanced
Adobe Illustrator, Expert
Adobe In Design, Advanced

COURSES, SEMINARS AND WORKSHOPS::
2014, Perspectiva Maquete Eletrônica, MELIES Escola de Cinema 3D e Animação, São Paulo/Brazil

HOBBIES:
Drink different types of coffee and travel.

CLIENTELE:
2013 - 2014, Starbucks, responsible for all major materials In Point of Purchase in Brazil.
2012 - 2013, Schin Beer, together with the team, I was responsible for reaching the mark of 1 million fans in the social networks of beer starting from only 20,000 at the beginning in less than a year.

WEB SITE:
https://www.behance.net/Redknap

PORTFOLIO URL:
https://www.behance.net/Redknap

REGISTRATION DATE:
2019-03-28 20:13:49

COUNTRY:
Brazil

ACCOUNT TYPE:
Professional

Awards received by Yuri Miranda de Araujo Cabral de Matos


Feres & Bertagni Sociedade De Advogados Law Office Visual Identity

Bronze A' Design Award Winner for Graphics and Visual Communication Design Category in 2018
Yuri Miranda for Feres & Bertagni Sociedade De Advogados

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