Profile: Alexander Diaz Andersson

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About Alexander Diaz Andersson : I’m the creative lead at ATRA, a furniture company focused on creating quality-driven pieces. Over the years, we’ve ventured into processes such as stoneworking, metallurgy, foundry, CNC production, upholstery, and woodworking. This has opened the doors for collaboration with galleries and artists worldwide to grow our collection while creating new manufacturing techniques with established and upcoming talent. ATRA’s design and architecture studio shares space with our factory, which helps us develop pieces alongside craftsmen and artisans.

The most important thing that i have designed to date is perhaps the Hejal ( היכל) and Midrash of the Birkat Itzjak Synagogue in Mexico City, commissioned by Cherem Arquitectos. We needed to create something aesthetically pleasing in a short time frame. Conceptually, the Hejal is a 3D representation of the Torah tying in the meanings of the Hebrew alphabet from a Kabbalistic perspective.

As a designer our day-to-day mentality is problem-solving. Bringing in an idea from the ether into the matter is a constant puzzle. Our work is a problem-solving think tank that goes from prime matter into finished product while trying to push the limitations of materials. Having the production facility in Mexico City lets us collaborate with artisans from many different walks of life who carry knowledge passed down from generations. We channel this heritage into a more structured process and refine it into a quality standard that appeals to our following.

I am excited about our flagship store in Mexico City, which opens in September. We’re combining our design gallery with an exciting restaurant to create a sensorial experience that tells our story in a subtle yet intuitive manner. It will also showcase new design blood in the company with collaborations that explore an array of multidisciplinary design processes. The works range from Nepalese weaving to a volcanic stone furniture collection produced in Puebla.
STATEMENT OF ART:
I admire in design and art how pioneers can rethink tomorrow’s design language, the Bauhaus movement but also today’s creatives who have made architecture such an important dialogue: Bjarke Ingels, Carlo Scarpa, Hans Wegner, Alvar Aalto, and Richard Serra.

ORGANIZATION:
ATRA

EXPERIENCE:
Dupuis Mexico

EVENTS:
Design Days Dubai

AWARDS:
Mexico's Best Design

LANGUAGE SKILLS:
Swedish, English, Spanish

HOBBIES:
Designers are always working to some degree. Walking in the park can become an enormous source of inspiration—some of my best work has been sparked by observing my surroundings. In my free time, I like to listen to music and read books at home. But I also enjoy going hiking with my girlfriend and flying away for the weekend to surf. Since setting up our San Francisco gallery, California has become a more frequent destination.

WEB SITE:
www.atraform.com

PORTFOLIO URL:
www.atraform.com

REGISTRATION DATE:
2019-02-19 03:31:36

COUNTRY:
United States of America

ACCOUNT TYPE:
Enterprise

Awards received by Alexander Diaz Andersson


Flow Chair

Golden A' Design Award Winner for Furniture, Decorative Items and Homeware Design Category in 2018
Alexander Diaz Andersson for Atra

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