Profile: Tracie Sudesh

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About Tracie Sudesh : Tracie Sudesh is an experienced, well-trained Creative Director | UX Designer based in Seattle, Washington. He has 20 years of experience in leading, managing, researching, conceptualizing, brand strategizing & design, visual, fashion, product design, product development and user centered design with a strong eye for details. His minimalistic design approach is to constantly find solutions to improve the way one experiences life in the physical or digital world. He has also worked and collaborated with many organizations internationally. His design philosophy is: Simplicity. The Art of Complex Design.
STATEMENT OF ART:
Simplicity. The Art of Complex Design.

ORGANIZATION:
Tracie Sudesh

EDUCATION:
1998, Fashion Design, Lasalle College, Montreal/CANADA & SINGAPORE
2016, UX Design, General Assembly, Seattle/USA

EXPERIENCE:
2000-2001, Accessories Designer, ProjectshopBloodbros,
Singapore
2003 – 2007, Design Head, Dominion Directions & SB Directions,
Kuala Lumpur/MALAYSIA
2007 – 2008, Design Director, Blush Fashion,
Kuala Lumpur/MALAYSIA
2008 – 2015, Design Director, BLV & PT BLV,
Kuala Lumpur/MALAYSIA, Jakarta/INDONESIA
2011 - 2016, Head Of Design & Manufacturing, Sportboleh,
Kuala Lumpur/MALAYSIA
2016, UX Design Immersive Student, General Assembly,
Seattle/USA
2016, UX Designer, GALV,
Seattle/USA
2016 - 2017, Creative Director | UX Designer, GSBP,
Seattle/USA
2018 - 2019, Product Designer, VISMA,
Madrid, SPAIN

MIXED EXHIBITIONS:
1998, Soft Furnishing Asia, SINGAPORE
1998, The Malaysian Young Fashion Designers Award, MODA, Kuala Lumpur/MALAYSIA
1999, ASEAN Young Fashion Designers Award, SINGAPORE
1998, Brother Cup, CHINA
2000, Longest Catwalk Show in Asia, SINGAPORE
2004, Piala Seri Endon, Kuala Lumpur/MALAYSIA
2013/2014 Top Achievers Company, Kuala Lumpur/MALAYSIA
2014, Best Pitch Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2014, Most Innovative Product, Kuala Lumpur/MALAYSIA
2014, Investor's Choice Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2014, NSCA, LILA - EXOGEN, Las Vegas/USA
2015/2016, Significant Contribution to Sports, High Performance Wearable Tech, Kuala Lumpur/MALAYSIA
2017, A'Design Award Exhibition Winning Design, MOOD Museum of Design, Como/ITALY
2017, Festival of Architecture & Interior Designing Conference, The Lalit Mumbai, Mumbai/INDIA
2017, Hirosaki Apple Design Award by designboom, Hirosaki Design Week & Japan Design Week, Hirosaki/JAPAN
2017, 40 x 40 Exhibition Budapest, Budapest Projekt Galéria, Budapest/HUNGARY
2017, Shenzhen International Industrial Design Fair, Shenzhen/CHINA
2018, Utopa International Design Exhibition, HuNan Province/CHINA
2018, A'Design Award Exhibition Winning Design, MOOD Museum of Design, Como/ITALY

EVENTS:
1998, Makuhari Design Award, Participant, JAPAN
1998, Soft Furnishing Asia, Participant, SINGAPORE
1998, The Malaysian Young Fashion Designers Award, MODA, Participant, Kuala Lumpur/MALAYSIA
1999, ASEAN Young Fashion Designers Award, Participant, SINGAPORE
1998, Brother Cup, Co-Participant, CHINA
1999, UNESCO, Chic Chinois, Participant, FRANCE
2000, Longest Catwalk Show in Asia, Participant, SINGAPORE
2004, Piala Seri Endon, Participant, Kuala Lumpur/MALAYSIA
2005, ITS4, Participant, Trieste/ITALY
2005, DIELE, Co-Developer, AUSTRALIA
2005, Mittel Moda, Participant, Trieste/ITALY
2007, Fashion Access Design A Bag, Participant, HONG KONG
2007, Premio Nacional De Diseños No Aburridos, Participant, Murcia/SPAIN
2008, LUSTRO Launch, Design Director, Kuala Lumpur/MALAYSIA, Jakarta/INDONESIA
2009, LUSTRO First Store Opening, Design Director, Jakarta/INDONESIA
2009, LUSTRO Second Store Opening, Design Director, Kuala Lumpur/MALAYSIA
2010, LUSTRO Flagship store Opening, Design Director, Kuala Lumpur/MALAYSIA
2011, LUSTRO Mercurio Jeans Launch, Design Director, Kuala Lumpur/MALAYSIA, Jakarta/INDONESIA
2011, LUSTRO Fourth Store Opening, Design Director, Jakarta/INDONESIA
2012, LUSTRO Pop up Store Opening, Design Director, Kuala Lumpur/MALAYSIA
2012, LILA - EXOGEN Product Range, Design Head, Kuala Lumpur/MALAYSIA
2013, LILA - EXOGEN Launch, Design Head, Kuala Lumpur/MALAYSIA
2013/2014 Top Achievers Company, Participant, Kuala Lumpur/MALAYSIA
2014, Best Pitch Award, MSC InnoTECH Startups, Participant, Kuala Lumpur/MALAYSIA
2014, Most Innovative Product, Participant, Kuala Lumpur/MALAYSIA
2014, Investor's Choice Award, MSC InnoTECH Startups, Participant, Kuala Lumpur/MALAYSIA
2014, LILA - EXOGEN Launch, Design Head, Las Vegas/USA
2014, NSCA, LILA - EXOGEN, Exhibited, Las Vegas/USA
2015, LILA - EXOGEN Armweb Creation, Design Head, Kuala Lumpur/MALAYSIA
2015/2016, Significant Contribution to Sports, High Performance Wearable Tech, Participant, Kuala Lumpur/MALAYSIA
2017, Terre d'Hermés Limited Edition competition by designboom for Hermés, Participant, Milan/ITALY
2017, Gourmand World Cookbook Awards, Cooking School Category, Participant, Yantai/CHINA
2017, A'Design Award Exhibition Winning Design, MOOD Museum of Design, Exhibited, Como/ITALY
2017, World Design Consortium Tender, 20170810, Participant, Como/ITALY
2017, Festival of Architecture & Interior Designing Conference, The Lalit Mumbai, Exhibited Mumbai/INDIA
2017, Hirosaki Apple Design Award by designboom, Hirosaki Design Week & Japan Design Week, Exhibited, Hirosaki/JAPAN
2017, 40 x 40 Exhibition Budapest, Budapest Projekt Galéria, Exhibited, Budapest/HUNGARY
2017, Shenzhen International Industrial Design Fair, Exhibited, Shenzhen/CHINA
2018, Utopa International Design Exhibition, Exhibited, HuNan Province/CHINA
2018, A'Design Award Exhibition Winning Design, MOOD Museum of Design, Exhibited, Como/ITALY
2018/2019, My Cloud My Castle, Digital Design Program, Istituto Europeo di Design de Madrid, Participant, Madrid/SPAIN

AWARDS:
1997, Finalist, Smirnoff International Fashion Awards, SINGAPORE
1998, Semi Finalist, Soft Furnishing Asia, SINGAPORE
1998, Semi-Finalist Smirnoff International Fashion Awards, SINGAPORE
1998, Winner, The Malaysian Young Fashion Designers Award, Kuala Lumpur/MALAYSIA
1999, Finalist, ASEAN Young Fashion Designers Award, SINGAPORE
2001, Finalist, Smirnoff International Fashion Awards, SINGAPORE
2004, 2nd Round, Piala Seri Endon, Kuala Lumpur/MALAYSIA
2004, Finalist, Piala Seri Endon, Kuala Lumpur/MALAYSIA
2004, 3rd Runner up in Piala Seri Endon, Kuala Lumpur/MALAYSIA
2013/2014 Top Achievers Company, Kuala Lumpur/MALAYSIA
2014, Winner, Best Pitch Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2014, Winner, Most Innovative Product, Kuala Lumpur/MALAYSIA
2014, Winner, Investor's Choice Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2015/2016, Significant Contribution to Sports, High Performance Wearable Tech, Kuala Lumpur/MALAYSIA
2016, 1st Runner up, General Assembly Hackathon, Seattle/USA
2017, Winner, Gourmand World Cookbook Awards, Cooking School Category, SINGAPORE
2017, Winner, Silver A' Design Award in Prosumer Products, Tools, and Machinery Design Category, Como/ITALY
2017, Best in the World, 3rd Place, Gourmand World Cookbook Awards, Cooking School Category, Yantai/CHINA
2017, Nominee, Designer of the Year, International Association of Designers, Como/ITALY
2017, Finalist, Shortlisted Hirosaki Apple Design Award by designboom, Hirosaki Design Week & Japan Design Week, Hirosaki/JAPAN
2018/2019, Finalist, My Cloud My Castle, Digital Design Program, Istituto Europeo di Design de Madrid, Madrid/SPAIN

PRESS APPEARANCES:
1999, Tracie Sudesh, Her World, pages 140-141, January, MALAYSIA
1999, Tracie Sudesh, Her World, Cover, March, MALAYSIA
2004, Tracie Sudesh, The Star online, http://www.thestar.com.my/data/archives/2013/07/10
/02/29/fluid-parade-at-batik-design-competition/, December, MALAYSIA/ONLINE
2009, LUSTRO, The Sun, page 19, November, MALAYSIA
2010, LUSTRO, Daman, pages Valentines Day Supplement, February/March, INDONESIA
2010, LUSTRO, Lusso, DPS insertion, INDONESIA
2010, LUSTRO, New Man, product highlight, June, MALAYSIA
2011, LUSTRO, Esquire, DPS pages 22-23, April, MALAYSIA
2012, Tracie Sudesh, Esquire, pages 62-63, February, MALAYSIA
2012, LUSTRO Advertorial, Esquire, pages 226-229, April, MALAYSIA
2012, Tracie Sudesh, OpenPR, http://www.openpr.com/news/241640/Esquire-Magazine
-Announces-Malaysia-s-Best-Dressed-Real-Men-2012.h
tml, December, MALAYSIA/ONLINE
2013, LILA -EXOGEN, The Star online, http://www.thestar.com.my/sport/badminton/2013/06/
25/chong-wei-puts-on-weight-and-it-suits-him-fine/
, June, MALAYSIA/ONLINE
2014, Tracie Sudesh, Esquire, http://download.hautlence.com/Press/2014/AS/00-29-
01-14-malaysie-as-esquire.pdf, January, MALAYSIA/ONLINE
2014, Tracie Sudesh, Press Reader, http://www.pressreader.com/malaysia/esquire-malays
ia/20140801/285001147896679, August, MALAYSIA/ONLINE
2014, LILA - EXOGEN, The New Zealand Herald, Pages A12-A13, June, NEW ZEALAND
2015, Tracie Sudesh, Digital News Asia, https://www.digitalnewsasia.com/startups/sportsbol
eh-taps-on-can-do-attitude-with-global-plans, May, SOUTH-EAST ASIA/ONLINE
2015, Tracie Sudesh, MalayMailonline, http://www.themalaymailonline.com/print/tech-gadge
ts/sportsboleh-taps-on-can-do-attitude-with-global
-plans, May, MALAYSIA/ONLINE
2016, LILA -EXOGEN, Tough Asia, http://toughasia.com/blog/lila-brings-exogen-weara
ble-resistance-technology-to-ironman/, April, ASIA/ONLINE
2017, AUTOPOKETS- Tracie Sudesh, Give Get Design, http://www.givegetdesign.com/article.php?ID=11879# July, ITALY/ONLINE
2017, Design ADAGE, Tracie Sudesh, http://designadage.com/author.php?ID=12931952, ITALY/ONLINE
2017, AUTOPOKETS- Tracie Sudesh, International Design, http://www.international-design.org/article.php?ID
=434153, September, ITALY/ONLINE
2017, AUTOPOKETS- Tracie Sudesh, Design Congress, http://designcongress.net/article.php?ID=7557, September, ITALY/ONLINE
2017, LILA - EXOGEN, Hypergravity & More, http://helpingthebesttogetbetter.com/?p=1431#comme
nt-127986, September, NETHERLANDS/ONLINE
2017, Tracie Sudesh, designboom, https://www.designboom.com/project/rise-4/, October, ITALY/ONLINE
2017, Tracie Sudesh, City Hirosaki Aomori Japan, http://www.city.hirosaki.aomori.jp/hdw/apple_award
2017_result.html, October, JAPAN/ONLINE
2018, AUTOPOKETS- Tracie Sudesh, The Multimedia Hub, http://muhub.com/article.php?ID=11917, January, ITALY/ONLINE
2018, AUTOPOKETS- Tracie Sudesh, Design Course, http://www.adesigncourse.com/article.php?ID=340676
, January, ITALY/ONLINE
2018, AUTOPOKETS- Tracie Sudesh, DXGN, http://www.dxgn.org/article.php?ID=18880, January, ITALY/ONLINE

BOOKS:
2016, I am a Rice Cooker, Cover Design, Orange Inkk, Kuala Lumpur/MALAYSIA & SINGAPORE
2017, Autopokets Buffing Kit, page 281, Award Winning Industrial Design Book, Como/Italy, ISBN: 978-88-97977-46-9 * Co-Author

ACCOLADES:
1998, Winner, The Malaysian Young Fashion Designers Award, Kuala Lumpur/MALAYSIA
1999, Finalist, ASEAN Young Fashion Designers Award, SINGAPORE
2004, 2nd Round, Piala Seri Endon, Kuala Lumpur/MALAYSIA
2004, Finalist, Piala Seri Endon, Kuala Lumpur/MALAYSIA
2004, 3rd Runner up in Piala Seri Endon, Kuala Lumpur/MALAYSIA
2013/2014 Top Achievers Company, Kuala Lumpur/MALAYSIA
2014, Winner, Best Pitch Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2014, Winner, Most Innovative Product, Kuala Lumpur/MALAYSIA
2014, Winner, Investor's Choice Award, MSC InnoTECH Startups, Kuala Lumpur/MALAYSIA
2015/2016, Significant Contribution to Sports, High Performance Wearable Tech, Kuala Lumpur/MALAYSIA
2016, 1st Runner up, General Assembly Hackathon, Seattle/USA
2017, Winner, Gourmand World Cookbook Awards, Cooking School Category, SINGAPORE
2017, Winner, Silver A' Design Award in Prosumer Products, Tools, and Machinery Design Category, Como/ITALY.
2017, Nominee, Designer of the Year, International Association of Designers, Como/ITALY
2017/2018, Designer Rankings, Top Designers Worldwide #1529
2017, World Design Rankings, #169 Designer in The United States of America
2017, Popular Designer, Most Popular Designers of the World#2522
2017, Best in the World, 3rd Place, Gourmand World Cookbook Awards, Cooking School Category, Yantai/CHINA
2017, Finalist, Shortlisted Hirosaki Apple Design Award by DESIGNBOOM, Hirosaki Design Week & Japan Design Week, Hirosaki/JAPAN
2018/2019, DAC, World’s Leading Designers, #6 Designer of the World, Prosumer Products, Tools & Machinery- Design Category
2018/2019, Finalist, My Cloud My Castle, Digital Design Program, Istituto Europeo di Design de Madrid, Madrid/SPAIN

LANGUAGE SKILLS:
English (Native)
Malay (Native)
Tamil (Advanced)
Spanish (Intermediate)

COMPUTER LITERACY:
Word, Advanced
Excel, Advanced
Powerpoint, Advanced
iWork, Expert
Keynote, Expert
Numbers, Advanced
Pages, Advanced
Illustrator, Expert
Photoshop, Advanced
InDesign, Expert
Bridge, Expert
Balsamiq, Advanced
Omnigraffle, Advanced
POP, Advanced
InVision, Advanced
AxureRP, Advanced
Sketch, Advanced
Sublime Text, Intermediate
Github, Intermediate

MEMBERSHIPS & ASSOCIATIONS:
2017, IBSP, Como/ITALY
2017, ICCI, Como/ITALY
2017, IDC, Como/ITALY
2017, IAD, Como/ITALY
2017, AIBA, Como/ITALY
2017, WDC, ITALY

JURY MEMBERSHIPS:
2011, Best Dressed Real Men Competition, Kuala Lumpur/MALAYSIA

HOBBIES:
Traveling, Barbecuing, Spending time with family and friends.

WEB SITE:
www.traciesudesh.com

PORTFOLIO URL:
www.traciesudesh.com

REGISTRATION DATE:
2017-02-03 23:05:16

COUNTRY/REGION:
United States of America

ACCOUNT TYPE:
Professional

Awards received by Tracie Sudesh


Autopokets Buffing Kit

Silver A' Design Award Winner for Prosumer Products and Workshop Equipment Design Category in 2016
Tracie Sudesh for Tracie Sudesh



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