This is the public profile of Leong Huang Zi, Additional information and high-resolution images are available for accredited press members, to access additional information about Leong Huang Zi please login as a press member.
View Larger Image and Additional Photos of Leong Huang ZiSTATEMENT OF ART:
About Leong Huang Zi : An art director based in Singapore, Huang Zi absolutely loves translating brands into spaces that engages and interacts with the audience. Trained as an industrial designer, Huang Zi has worked on various projects ranging from retail design, events, products as well as branching into the digital spectrum. From founding his own design firm in Malaysia and later on moving over to IDEO Singapore where he works today, Huang Zi readily takes on all major components of a project - from the initial idea to the communications and on to the final build up. An aspiring artist, he curates a series when he sketches a diary of his various travels. The goal is to capture the world on a piece of paper with just a pen and no photos. Launched since 2013, the series has so far garnered quite a following and is expanding.
As a designer, I take great pride in designing from a holistic lens. An experience designer at heart, I am well aware that seamlessness means designing for all touchpoints - digital, spatial and communications design to provide people with a unique and empowering experience whether in retail or service design.
As an artist, I am out there to capture the world with my pen and sketch book. One city at a time, one sketch book at a time.
2005, Product Design, Dip. Limkokwing University College of Creative Technology, KL/Malaysia
2013-present, Senior Designer, IDEO Singapore / Shanghai / Mumbai.
2011-2013, Senior Designer, FITCH, Singapore.
2006-2011, Founder, Thelaunchroom, Kuala Lumpur / Malaysia.
2008-2011, Art Director, G2 Asia Pacific, Kuala Lumpur / Malaysia.
2006-2008, Designer, Spiral Integrated, Kuala Lumpur /Malaysia.
2004, 1st Place, Floating Lights Design Competition, Kuala Lumpur/Malaysia.
2011, "The Story Unfolds Bookstore", Behance, https://www.behance.net/huangzi, February, Kuala Lumpur/Malaysia.
2012, "The Story Unfolds Bookstore", Retail Design Blog, http://retaildesignblog.net/2012/10/04/the-story-u
/, October, Kuala Lumpur/Malaysia.
2011, "Graphic and Interior Design by Leong Huang Zi", Looks Like Good Design, http://lookslikegooddesign.com/interior-leong-huan
g-zi/, February, Kuala Lumpur/Malaysia.
Asia Pacific Design Vol 7. (2011)
Branding First Vol 2. (2012)
Touch Magazine (2011)
Delicious Branding (2013)
Adobe Illustrator, Advanced.
Adobe Photoshop, Advanced.
Adobe Indesign, Advanced.
3D Studio Max, Advanced.
Awards received by Leong Huang Zi
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