Profile: Leong Huang Zi

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Leong Huang Zi of IDEO View Larger Image and Additional Photos of Leong Huang Zi
About Leong Huang Zi : An art director based in Singapore, Huang Zi absolutely loves translating brands into spaces that engages and interacts with the audience. Trained as an industrial designer, Huang Zi has worked on various projects ranging from retail design, events, products as well as branching into the digital spectrum. From founding his own design firm in Malaysia and later on moving over to IDEO Singapore where he works today, Huang Zi readily takes on all major components of a project - from the initial idea to the communications and on to the final build up. An aspiring artist, he curates a series when he sketches a diary of his various travels. The goal is to capture the world on a piece of paper with just a pen and no photos. Launched since 2013, the series has so far garnered quite a following and is expanding.
STATEMENT OF ART:
As a designer, I take great pride in designing from a holistic lens. An experience designer at heart, I am well aware that seamlessness means designing for all touchpoints - digital, spatial and communications design to provide people with a unique and empowering experience whether in retail or service design.

As an artist, I am out there to capture the world with my pen and sketch book. One city at a time, one sketch book at a time.

ORGANIZATION:
IDEO

EDUCATION:
2005, Product Design, Dip. Limkokwing University College of Creative Technology, KL/Malaysia

EXPERIENCE:
2013-present, Senior Designer, IDEO Singapore / Shanghai / Mumbai.
2011-2013, Senior Designer, FITCH, Singapore.
2006-2011, Founder, Thelaunchroom, Kuala Lumpur / Malaysia.
2008-2011, Art Director, G2 Asia Pacific, Kuala Lumpur / Malaysia.
2006-2008, Designer, Spiral Integrated, Kuala Lumpur /Malaysia.

AWARDS:
2004, 1st Place, Floating Lights Design Competition, Kuala Lumpur/Malaysia.

PRESS APPEARANCES:
2011, "The Story Unfolds Bookstore", Behance, https://www.behance.net/huangzi, February, Kuala Lumpur/Malaysia.
2012, "The Story Unfolds Bookstore", Retail Design Blog, http://retaildesignblog.net/2012/10/04/the-story-u
nfolds-bookstore-design-branding-by-leong-huang-zi
/, October, Kuala Lumpur/Malaysia.
2011, "Graphic and Interior Design by Leong Huang Zi", Looks Like Good Design, http://lookslikegooddesign.com/interior-leong-huan
g-zi/, February, Kuala Lumpur/Malaysia.

BOOKS:
Asia Pacific Design Vol 7. (2011)
Branding First Vol 2. (2012)
Touch Magazine (2011)
Delicious Branding (2013)

COMPUTER LITERACY:
Adobe Illustrator, Advanced.
Adobe Photoshop, Advanced.
Adobe Indesign, Advanced.
3D Studio Max, Advanced.
Cinema4D, Advanced.

WEB SITE:
https://www.facebook.com/leonghuangzi

PORTFOLIO URL:
http://www.thelaunchroom.net/L

REGISTRATION DATE:
2016-02-16 03:11:23

COUNTRY:
Malaysia

ACCOUNT TYPE:
Professional

Awards received by Leong Huang Zi


Topology Illustration

Platinum A' Design Award Winner for Graphics and Visual Communication Design Category in 2015
Leong Huang Zi for Leong Huang Zi

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