Profile: Michael Parson

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About Michael Parson : Design has always been central to Michael Parson's life, through his work in his own design studio of Parson Research or with the Typogama type foundry. Having set up his studio at quite a young age, Michael has grown through his work and contact with clients that have allowed him to discover new industries, new cultures and the rich history of design, especially in typography. One quote can sum up his attitude to design, 'we are walking on the shoulders of giants', and through his work, he aims to respect the innovations of the past masters while attempting to add something new and original to the world in which we live. He has worked both with local, Swiss brands but equally with larger international brands and currently enjoys a part time teaching role where he can continue to explore solutions with the new generations of designers in a course on branding and typography. When he is not working for his various graphic design projects, you will probably find him working on another typeface design!
STATEMENT OF ART:
The french have the beautiful phrase of 'art appliquer', or applied art to define Design. This expression reflects both the artistic approach found in design, through research, mediums and forms, but also the constraints of the industrial world that a designer must work with. We are not only serving our interests but equally those of our clients and our end users.

ORGANIZATION:
Typogama

EDUCATION:
2002, Graphic Design, BA, Bellecour Supdemode, Geneva/CH

EXPERIENCE:
2002-2015, Freelance, Parson Research, GENEVA/CH
2002-2015, Type design, Typogama, GENEVA/CH
2011-2015, Teaching, Branding and Type design, IPAC Design, GENEVA/CH

AWARDS:
2014, For Excellence in Type design, Modern Cyrillic 14, MOSCOW/RUSSIA
2015, Certificate of Excellence in Typeface Design, TDC61, NEW YORK/USA

PRESS APPEARANCES:
2008, "Ealing" "20 neue Schriften", Page, July, GERMANY

BOOKS:
2012, "Design Elements, Typography Fundamentals: A Graphic Style Manual for Understanding How Typography Affects Design", 1 page, Rockport Publishers, Kristin Cullen, USA, 978-1592537679
2008, "Fraktur Mon Amour", 2 pages, Princeton Architectural Press, Judith Schalansky, USA, 978-1568988016

LANGUAGE SKILLS:
English (Native), French (Advanced)

COMPUTER LITERACY:
Adobe Illustrator, Adobe Indesign, Adobe Photoshop, FontLab, Adobe Aftereffects

HOBBIES:
Motor racing

CLIENTELE:
Domino's Pizza Germany, Piaget International, Groupe Aimé Pouly, BC Partners, Grand City Properties, Fruit for Thought, etc.

WEB SITE:
http://www.typogama.com

PORTFOLIO URL:
http://www.typogama.com

REGISTRATION DATE:
2015-02-28 12:15:25

COUNTRY:
Switzerland

ACCOUNT TYPE:
Professional

Awards received by Michael Parson


Lale Dingbat Typeface

Silver A' Design Award Winner for Graphics and Visual Communication Design Category in 2014
Parson Michael for Typogama

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