Profile: Simi Gauba from Duni AB

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About Simi Gauba from Duni AB : Simi Gauba, a Print and Product designer currently working for Duni AB in Sweden. Simi post graduated from National Institute of Fashion Technology, New Delhi and has worked in the design industry for more than 15 years. Starting her career in India; where she worked at grass root level; working and learning from local artisans around India in industries like wooden artifacts, hand made paper manufacturing, glass products, printing on textiles, woven textiles. In 2005 she moved to Paris before moving to Sweden. Simi has been the lead designer at Duni AB since December 2013. Duni is a leading supplier of innovative table-setting concepts and packaging solutions. Duni's brand is built on the belief that every meal represents a golden opportunity for people to enjoy each other's company. Duni's products create good feelings and are made with respect for society and the environment. All the production units at Duni AB have certified environmental management systems in accordance with ISO 14001 and are committed to continuous improvement. Duni's carbon reduction programme led to a 20% reduction in carbon dioxide footprint from production from 2008 to 2012.
STATEMENT OF ART:
Simple, honest, stated, inspirational, functional, sustainable, affordable are the key ingredients to a good design. A good design lives forever and has a story to tell. Stories of grandmother's favorite chair or mom's favorite dress, it can be any memory or moment that made a real difference.

Design should be deeper than what meets the eye. These days there is so much talk about eco and sustainable design which is great direction to go towards.

ORGANIZATION:
Duni AB

EDUCATION:
2012, The Art and business of Surface Pattern Design with Rachael Taylor (15 weeks)
2008-2009, Graphic Communication and Web design, Komvux, Malmö
2007-2009, Swedish Language, Folksuniversitet and Komvux
1996-1998, Post Graduate Diploma, Design & Technology, National Institute of Fashion Technology (NIFT), New Delhi, India,
1996-1998, Master of Arts in English, Meerut University, Meerut, India,
1999, Exhibition Display and Design, National Institute of Design, Ahmedabad, India,
1993-1996, Bachelor of Science, Meerut University, Meerut, India,

EXPERIENCE:
• Since November 2013, Lead Designer Consumer at Duni AB, Malmö and Consultant Designer for Alice&Fay, Solid Line (US), Fun wheels of Sweden, Minted (US), Society 6.

• Since April 2012, Designer and Consultant at Simi Design, Malmö
Clients include : Alice & Fay AB, Mömax KG, Keka and Solid line products (US),

2009-2012, Lead Textile and Product designer, Mömax KG/ XXXLutz Sverige AB, Malmö/ Wels
Worked as the principal designer at Mömax, (www.mömax.at)
Designed products include : bedtextiles, cushion covers, rugs, paper boxes, wrapping paper, graphics for coffee mugs, tea- lites, candle holders and a wide range of products, some seasonal and some long term. Built good business connections with manufacturers in India, Turkey, China and Poland.

• 2009-2005, Freelance designer and Consultant, Paris/Malmö
Worked as Designer and Consultant with Rudenvall Design AB (Sweden), Ponni Fab and Pankaj Mercantile Corporation, JJ Laxmi Pvt.Ltd, executing independent design, development and outsourcing projects.

• 1999-2005, Lead Designer and Merchandiser, R.L. Khanna & Co. (Overseas), India. Joined as Junior Designer and subsequently became Lead Designer and Merchandiser

• 1998-1999, Solomon Exports, India
Worked as Merchandiser and Sampling coordinator with Solomon Exports

AWARDS:
2015, Winner of the Red Dot Design award for Pebble Bagasse Collection made for Duni.
2012, Winner of the Print & Pattern Scholarship for The Art and Business of Surface Pattern Design
1999, Runner - Up, Best Diploma Project, National Institute of Fashion Technology, New Delhi

PRESS APPEARANCES:
2015, Print and Pattern Geometrics, Paperback, January, Bowie Style, UK
2015, The Pattern Base: Over 550 Contemporary Textile + Surface Designs, Kristi O’Meara, US
2014, Scarf designed featured in Femina, January issue

LANGUAGE SKILLS:
English, Hindi, Swedish

COMPUTER LITERACY:
Adobe Illustrator, Photoshop, In Design, MS office

COURSES, SEMINARS AND WORKSHOPS::
Li Edelkoort, Trendseminar, Copenhagen, 14 May 2014
Next Strategy Seminar, Gothenburg, 24 September 2014

HOBBIES:
Sketching, Swimming, Reading, Painting

CLIENTELE:
Duni AB, Alice&Fay, Fun Wheels of Sweden, Minted, Society 6.

WEB SITE:
www.simidesign.com

REGISTRATION DATE:
2014-09-30 05:20:39

COUNTRY:
Sweden

ACCOUNT TYPE:
Professional

Awards received by Simi Gauba from Duni AB


Pebble Bagasse Plate and Bowl

Golden A' Design Award Winner for Disposable and Single-Use Product Design Category in 2014
Simi Gauba for Duni Ab

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