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Interview with Chao Yang

Home > Designer Interviews > Chao Yang

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chao Yang (CY) for A’ Design Awards and Competition. You can access the full profile of Chao Yang by clicking here.

Interview with Chao Yang at Friday 18th of April 2014
Chao Yang
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CY: I studied design in my bachelor and master, because I like design and art. After graduation, I worked in Jingdezhen Ceramic Institute, as a design teacher. Jingdezhen is an art city because of ceramic. I also have a design studio in Jingdezhen. I like to use Chinese culture and art into my design works. I will always be the designer.

FS: Can you tell us more about your company / design studio?
CY: In my design studio, we have less than 10 people, it has some students, and my partner. There are a few members in different cities and countries now. But we can work together to complete the design works. Every year, we have projects from various cities in China.

FS: What is "design" for you?
CY: Design is my job, Design is also a part of my life, design is my thoughts express.

FS: What kinds of works do you like designing most?
CY: poster design, Brand Design.

FS: What is your most favorite design, could you please tell more about it?
CY: I prefer concept design and culture design, because it is self-expression designer ideas, the creative process is like an art work. It will not be bound by our customers and markets.

FS: What was the first thing you designed for a company?
CY: Logo Design.

FS: What is your favorite material / platform / technology?
CY: Printed on handmade paper and the original ecological fabric or recycled paper craft.

FS: When do you feel the most creative?
CY: In the evening

FS: Which aspects of a design do you focus more during designing?
CY: Cultural design

FS: What kind of emotions do you feel when you design?
CY: Sometimes very passionate, very inspired. Sometimes a lack of inspiration. Design need to accumulate, you need to stop to find and solve problems.

FS: What kind of emotions do you feel when your designs are realized?
CY: Very happy and excited, and I feel better.

FS: What makes a design successful?
CY: First, you need to understand the market demand, understanding of customer needs. Second, you need to find the problem, targeted to solve the problem. Third, the need for good design work reflects the functionality and beauty.

FS: When judging a design as good or bad, which aspects do you consider first?
CY: First, the function. Check out this design does not solve the problem. Second, the beauty. See if it looks better.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
CY: 1. Designers have a responsibility to help enterprises to help develop and expand the brand. 2 creative designers should design work to improve people's lives.

FS: How do you think the "design field" is evolving? What is the future of design?
CY: Gradual integration of all areas of design similarities. Development of technology makes it easy to design implementation process, combined with each other in many design fields.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
CY: My last exhibition in Florence, Italy. Now I do not know where the next exhibition, as long as you can fit the time and place.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CY: I am inspired by the traditional Chinese culture, I observe life, observe the market and generate design inspiration. I will continue to look at art exhibitions, the secondary market, antiques market, they give me a lot of creative inspiration.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CY: My style of design practice in the years to form, it comes from a traditional Chinese art form. Simplicity and rich connotation is my design style features. My design approach, first by chatting with the customers to understand their needs, and then through market research, the creation of the final design.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
CY: I now live in Germany. My country is China, there are many excellent traditional Chinese culture, they are a great influence on my design. Chinese culture can help me find a lot of inspiration.

FS: How do you work with companies?
CY: Often, companies find that we do design services, in accordance with the contract and procedures need to be. Need to be prepaid deposit to us.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
CY: As a good designer, you need creative thinking and expression. There needs to be able to endure hardship spirit, able to observe carefully the needs of the market, to discover and solve problems. Designers also companies choose to judge this regard.

FS: Can you talk a little about your design process?
CY: 1. Understand my client's needs. 2. Observe the market, identify problems, to solve the problem targeted by design. 3 design works when it has a good sense of beauty.

FS: Can you describe a day in your life?
CY: Teach design course, drink tea and chat, see works of art, creative design.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
CY: As a good designer, you need creative thinking and expression. There needs to be able to endure hardship spirit, able to observe carefully the needs of the market, to discover and solve problems. Designers also companies choose to judge this regard.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
CY: As a designer is very happy, but also very hard as a designer.

FS: What is your "golden rule" in design?
CY: Able to solve problems with beauty. Customer satisfaction, market praise.

FS: What skills are most important for a designer?
CY: 1.Communicate with customers 2. observable market 3. Ability aesthetic 4.The ability to design expression

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
CY: Sketchbooks, cameras, computers and computer software, printers, design gallery, books, etc.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
CY: Every day I would walk, eat, sleep when I wanted to design, but only in the last hands-on production.

FS: How long does it take to design an object from beginning to end?
CY: Different projects have different time, to determine the process according to the customer's needs and my schedule.

FS: What is the most frequently asked question to you, as a designer?
CY: If customers do not know the aesthetic, but not well designed, unwilling to communicate. These will be the most difficult as the designer.

FS: What was your most important job experience?
CY: Collection of design material is very important, it is every day in life.

FS: Who are some of your clients?
CY: Jingdezhen yuyao plant, Jingdezhen sanbao International Ceramic Institute, Beijing Yi Pu Ti Etc.

FS: What type of design work do you enjoy the most and why?
CY: I like the design of cultural property, as it is able to represent the cultural and aesthetic which a nation.

FS: What are your future plans? What is next for you?
CY: Become an international designer, I will continue to design.

FS: Do you work as a team, or do you develop your designs yourself?
CY: I like work as a team.

FS: How can people contact you?
CY: www.c-idea.com


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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