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| DESIGN DETAILS |
DESIGN NAME:
Stacy's Rise Project 2019
PRIMARY FUNCTION:
Packaging
INSPIRATION:
Due to the altruistic nature of the project, the team carefully selected six female artists to each depict a phase in The Rise, the name for the unique journey women business founders take when driving towards success. The phases of The Rise are Inspiration, Courage, Grit, Nourishment, Success and Community. The team selected each artist based on their correlating phase.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Staying true to its roots as a company founded by a strong female entrepreneur, Stacy’s Pita Chips made its biggest effort yet to support strong, hard working women throughout Women’s History Month in March 2019 and beyond with the launch of The Rise Project. Stacy’s launched its third annual collection of limited edition bags that feature original artwork from noteworthy female artists.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Packaging Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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SPECIFICATIONS / TECHNICAL PROPERTIES:
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TAGS:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2020-02-21 18:30:52
TEAM MEMBERS (1) :
IMAGE CREDITS:
PepsiCo Design and Innovation, 2019.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
PepsiCo Design and Innovation
PROFILE:
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
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