Mao Tai Chun Liquor Liquor by Zeng Li

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DESIGN DETAILS
DESIGN NAME:
Mao Tai Chun Liquor

PRIMARY FUNCTION:
Liquor

INSPIRATION:
Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements

OPERATION / FLOW / INTERACTION:
In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc

PROJECT DURATION AND LOCATION:
The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.

TAGS:
Liquor, packaging design, The mouse、The fairy、Chinese fashion elements

RESEARCH ABSTRACT:
This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.

CHALLENGE:
Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis

ADDED DATE:
2020-02-20 01:46:51

TEAM MEMBERS (2) :
Designer:Zeng Li;Art direction:Li Yu Chun、Su Yong、Lei Xiao and ;modeling:Yao Qi Qiang

IMAGE CREDITS:
Zeng Li, 2019.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
Shenzhen YUTO packaging technology co.LTD

PROFILE:
Founded in 2002 and headquartered in shenzhen, YUTO technology was successfully listed on the shenzhen stock exchange (stock code: 002831) in 2016.YUTO technology is a leading provider of integrated packaging solutions for high-end brands in China, providing services to dozens of global top 500 customers and hundreds of high-end brands, providing professional and competitive packaging products, solutions and services for large consumer electronics customers.Health, tobacco, wine, cosmetics, food and other industries, and committed to constantly improve the customer's brand value

NOMINATION DETAILS

Mao Tai Chun Liquor Liquor by Zeng Li is a Nominee in Packaging Design Category.

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AWARD DETAILS

Mao Tai Chun Liquor Liquor by Zeng Li is Winner in Packaging Design Category, 2019 - 2020.



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