Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad

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DESIGN DETAILS
DESIGN NAME:
Wild Cook Advertising

PRIMARY FUNCTION:
Poster

INSPIRATION:
Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed. The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in September 2019.

PRODUCTION / REALIZATION TECHNOLOGY:
All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising

RESEARCH ABSTRACT:
To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.

CHALLENGE:
The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.

ADDED DATE:
2020-02-19 22:27:07

TEAM MEMBERS (2) :
Ladan Zadfar and Mohammad Farshad

IMAGE CREDITS:
Ladan Zadfar and Mohammad Farshad

Visit the following page to learn more: https://ifworlddesignguide.com/entry/272753-w ildcook
CLIENT/STUDIO/BRAND DETAILS
NAME:
Creator studio

PROFILE:
Creator studio is a design studio which was established in 2012 .Creator studio is not like other design studios , it is different in all ways . We work as a group and we are connected to each other . We are not anticipating the future , we are creating it . We mostly care about making people's lives easier and healthier . We do not believe in human's limits , we believe that there are no limitations for imagination and innovation . We look at the world the way it really is not the way we think it is so we are able to see the flaws and try to fix them .

NOMINATION DETAILS

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is a Nominee in Advertising, Marketing and Communication Design Category.

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AWARD DETAILS

Wild Cook Advertising Poster by Ladan Zadfar and Mohammad Farshad is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.



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