Zacapa Reserva Limitada 2019 Branding and Design by Michelle Mak - forceMAJEURE Design

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DESIGN DETAILS
DESIGN NAME:
Zacapa Reserva Limitada 2019

PRIMARY FUNCTION:
Branding and Design

INSPIRATION:
Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
-

PRODUCTION / REALIZATION TECHNOLOGY:
This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Bottle: 750 ml

TAGS:
#limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala

RESEARCH ABSTRACT:
-

CHALLENGE:
The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.

ADDED DATE:
2020-02-19 15:54:38

TEAM MEMBERS (4) :
Michelle Mak-Creative Director, Kei Hayashi-Senior Designer, Linda Tseng-Production Director and

IMAGE CREDITS:
Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design




Visit the following page to learn more: https://www.forcemajeure.design/spiritsandwin es
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Diageo

PROFILE:
forceMAJEURE Design is an independent creative agency in New York dedicated to premium, luxury and lifestyle brands. We specialize in brand creation, brand renovation and innovation. We offer a wide range of expertise, from strategy, visual and brand identity, to product design and packaging, brand content creation and brand experiences.

NOMINATION DETAILS

Zacapa Reserva Limitada 2019 Branding and Design by Michelle Mak-Forcemajeure Design is a Nominee in Limited Edition and Custom Design Category.

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AWARD DETAILS

Zacapa Reserva Limitada 2019 Branding and Design by Michelle Mak-Forcemajeure Design is Winner in Limited Edition and Custom Design Category, 2019 - 2020.



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