Garden Essential Oil Packaging by RRD Lab 2064

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DESIGN DETAILS
DESIGN NAME:
Garden

PRIMARY FUNCTION:
Essential Oil Packaging

INSPIRATION:
As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
“Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box

OPERATION / FLOW / INTERACTION:
Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.

PROJECT DURATION AND LOCATION:
The project started in July 2019 in China and finished in December 2019

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning

SPECIFICATIONS / TECHNICAL PROPERTIES:
Size 290*150*86 mm

TAGS:
Essential oil, Degradable, Pop-up

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2020-02-19 02:16:11

TEAM MEMBERS (3) :
Designer: Chen Yueying, Zhan Zhupeng, Design Engineer: Chen Huifeng, Tang Wenjin and Design Coordinator: Hu Zhangxian

IMAGE CREDITS:
RRD Lab 2064

PATENTS/COPYRIGHTS:
Copyrights belong to RR Donnelley, 2020.

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CLIENT/STUDIO/BRAND DETAILS
NAME:
RRD Lab 2064

PROFILE:
RRD Lab 2064 is the innovation department of RR Donnelley Asia, as a leading global provider of packaging solutions, each year, across markets such as consumer electronics, medical device, pharmaceutical, health & beauty and toys, RRD help put hundreds of millions packaged products into consumer hands worldwide

NOMINATION DETAILS

Garden Essential Oil Packaging by Rrd Lab 2064 is a Nominee in Packaging Design Category.

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AWARD DETAILS

Garden Essential Oil Packaging by Rrd Lab 2064 is Winner in Packaging Design Category, 2019 - 2020.



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