Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan

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DESIGN DETAILS
DESIGN NAME:
Be Er Xiang Twelve Constellations

PRIMARY FUNCTION:
Sunflower Seed Packaging

INSPIRATION:
In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Tinplate, plastic bag, four-color printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Diameter: 100mm, height: 150mm

TAGS:
Twelve constellations, BE ER XIANG, packaging

RESEARCH ABSTRACT:
A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.

CHALLENGE:
Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.

ADDED DATE:
2020-02-18 13:35:37

TEAM MEMBERS (3) :
Creative Director: Zhou Jingkuan, Designer: Sun Linlin and Illustrator: Cai Dali

IMAGE CREDITS:
Sun Linlin and Zhou Jingkuan, 2019

Visit the following page to learn more: http://www.zuoheyou.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
BE ER XIANG

PROFILE:
BE ER XIANG is a sunflower seed brand in Inner Mongolia, China, founded in 2019. The BE ER XIANG brand adheres to the principle of "strengthening food safety and ensuring quality first". It selects high-quality production materials, strictly controls product quality, carefully selects the entire production process, and has unique and advanced cooking technology. Certification.

NOMINATION DETAILS

Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan is a Nominee in Packaging Design Category.

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AWARD DETAILS

Be Er Xiang Twelve Constellations Sunflower Seed Packaging by Sun Linlin and Zhou Jingkuan is Winner in Packaging Design Category, 2019 - 2020.



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