DESIGN NAME: Ciroc White Grape Vodka
PRIMARY FUNCTION: Limited Edition Packaging Design
INSPIRATION: The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
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PRODUCTION / REALIZATION TECHNOLOGY: forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
SPECIFICATIONS / TECHNICAL PROPERTIES: Bottle: 750 ml
TAGS: #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
RESEARCH ABSTRACT: -
CHALLENGE: -
ADDED DATE: 2020-02-18 01:56:53
TEAM MEMBERS (4) : Pierre Delebois, Strategy and Creative Director, Grace Kao, Senior Designer, Linda Tseng, Production Director and
IMAGE CREDITS: Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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