Holiday Gift Set Packaging Packaging by Salvita Bingelyte

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DESIGN DETAILS
DESIGN NAME:
Holiday Gift Set Packaging

PRIMARY FUNCTION:
Packaging

INSPIRATION:
Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.

OPERATION / FLOW / INTERACTION:
This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.

PROJECT DURATION AND LOCATION:
Started in July and finished in November, 2019 in Vilnius, Lithuania.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Offset, flexography and digital printing.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.

TAGS:
Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania

RESEARCH ABSTRACT:
Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.

CHALLENGE:
It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.

ADDED DATE:
2020-02-17 10:18:15

TEAM MEMBERS (1) :


IMAGE CREDITS:
Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)

Visit the following page to learn more: https://www.salvita.lt
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Salvita Design

PROFILE:
Lithuanian designer, Salvita Bingelyte, whose studio is based in Vilnius and established in 2010, focuses on packaging, branding, print design and prop styling. This creative design studio lives and breathes graphic design, they are, as they like to say, graphic obsessed. Working internationally and concentrating on visual content that is simple, but innovative with a sustainable and lasting value for their clients. The studio does and will continue to focus on this into the future.

NOMINATION DETAILS

Holiday Gift Set Packaging Packaging by Salvita Bingelyte is a Nominee in Packaging Design Category.

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AWARD DETAILS

Holiday Gift Set Packaging Packaging by Salvita Bingelyte is Winner in Packaging Design Category, 2019 - 2020.



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