Powerbox Wanja Learning Materials by Jaehun Kim

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DESIGN DETAILS
DESIGN NAME:
Powerbox Wanja

PRIMARY FUNCTION:
Learning Materials

INSPIRATION:
The paper toys are designed using various cube-shaped characters, which are also allocated in different forms on the cover of the textbook. The four study books are designed such that a large cube shape can be shown when they are combined together. The text inside the book also makes use of square design elements to complete a consistent brand identity.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Wanja is a brand that enhances the learning skills of elementary school students using the Powerbox Learning Method, a learning system that splits concepts into digestible bits that are put into boxes to help children learn them more quickly, and to motivate them to do so. Making various box-shaped paper toys provided with the study book not only captures the learners’ interest but also improves their spatial cognition skills.

OPERATION / FLOW / INTERACTION:
From cover designs using cube-shaped characters as graphic motifs to the Powerbox Learning Method used in the text and cube-shaped paper toy making activities, Wanja provides a consistent brand experience. The vivid colors in the cover design provide a bright brand image, while paper toy making delivers an enjoyable brand experience.

PROJECT DURATION AND LOCATION:
This project began in Seoul, Korea in August 2019 and wrapped up in January 2020. The series will be sold in Korea beginning in March 2020.

FITS BEST INTO CATEGORY:
Graphics and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Wanja makes active use of orange colors, with a symbol design showing a child who is smiling to deliver a brand atmosphere that is bright and fun. The graphic motif of the character design is the cube, which is used throughout to pique the interest of learners. Academic subjects are assigned different colors to make the materials easier to recognize. Areas on the cover design of the study book in particular were coated with glossy material to maximize the visual effect.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Wanja is a study book series for all elementary school grades and is composed of twenty books. Each book is 230mm by 304mm by 15mm, with paper toy specifications that differ by unit.

TAGS:
Elementary School Study Book, Powerbox Learning Method, Learning Confidence, Child’s Smile, Polyhedron, Cube, Curiosity, Creativity, Paper Toy

RESEARCH ABSTRACT:
Digital natives are unique in being used to consuming short frame-based content items. Using this idea, we developed a system called the Powerbox Learning Method in which learning concepts are split into bits that are organized into square frames. The series also provides paper toy kits of cube-shaped characters to deliver the smile and enjoyment brand value. Twelve different types of toys attract the interest of learners, and collecting them provides learners another level of entertainment.

CHALLENGE:
We researched what elementary school students are interested in, while at the same time studying the graphic motifs that can best represent the Powerbox Learning Method. As a result, we selected the cube as the graphic motif, as it can be changed and expressed in different ways. We then selected cube-shaped game characters preferred by elementary school students, which were implemented in the cover design and paper toy kits to complete a consistent brand design.

ADDED DATE:
2020-02-17 04:54:05

TEAM MEMBERS (4) :
Creative Director : Young Hyun Kim, Designer : Ji Sun Park, Designer : Jae Yeon Jeon and Designer : Youn Seok Choi

IMAGE CREDITS:
Jaehun Kim, 2019.

Visit the following page to learn more: http://book.visang.com
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CLIENT/STUDIO/BRAND DETAILS
NAME:
VISANG

PROFILE:
VISANG offer equal opportunity for our education without any conditions. VISANG has been endeavoring to make the perfect study materials. As a result, VISANG workbooks recorded the sales of over 100 million copies until now. By doing so, VISANG workbooks have become located as a perfect partner ideal for self-learning.

NOMINATION DETAILS

Powerbox Wanja Learning Materials by Jaehun Kim is a Nominee in Education, Teaching Aid and Training Content Design Category.

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AWARD DETAILS

Powerbox Wanja Learning Materials by Jaehun Kim is Winner in Education, Teaching Aid and Training Content Design Category, 2019 - 2020.



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