DESIGN NAME: Comtes de Dampierre x Bentley Motors
PRIMARY FUNCTION: Limited Edition Design
INSPIRATION: Inspired by the Flying B mascot from the Iconic Bentley models of the 1930’s and 1940’s—and taking codes of the Bentley Centennial, forceMAJEURE designed a sleek, modern structure crowned with the iconic vintage winged B ornament, bringing to life this unique piece of Bentley Motors history. The Limited Edition stopper is showcased in an elegant grey box with the champagne, opening to reveal a bold red interior. This limited-edition honors both brands rich history and reputations for tradition and craftsmanship.
UNIQUE PROPERTIES / PROJECT DESCRIPTION: In honor of Bentley Motors 100th anniversary, Champagne Comtes de Dampierre created an exceptional blended champagne to celebrate Bentley Motors extraordinary achievements. Working closely with Comtes de Dampierre Champagne house and Bentley Motors, forceMAJEURE created a limited-edition champagne bottle and label, accessorized with a superbly crafted Champagne stopper, all beautifully showcased in an elegant grey box with red interior, to celebrate Bentley's 100th Anniversary in a most notable way.
OPERATION / FLOW / INTERACTION: -
PROJECT DURATION AND LOCATION: -
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PRODUCTION / REALIZATION TECHNOLOGY: Commissioned by Dampierre to create a co-branded design that commemorates the 100th anniversary of the first Bentley Motors victory at Le Mans, we carefully researched Bentley’s history to find the inspiration for our stopper. The stopper, based on the original Flying B radiator cap of the 1920s Bentleys, had to be molded in several parts to preserve all of the fine details. The stopper also includes a hidden silicon insert that keeps the champagne bubbly, yet is easy to insert and remove. The bottle comes in a luxe coffret that is made for gifting, featuring an innovative holder that suspends the stopper on the box cover's interior, for a stunning display at retail or at home when the box is open.
SPECIFICATIONS / TECHNICAL PROPERTIES: Champagne Bottle: 750 ml
Coffret: 343mmx140mmx152.4mm
Stopper: 140mm
TAGS: #champagne, #limitededition, #luxury, #productdesign, #gifting, #collectors, #packaging
RESEARCH ABSTRACT: -
CHALLENGE: In our research, we went back to the 1920's to study the evolution of the Bentley emblem design, the history of the LeMans race and other historical and factual elements of the winged B ornament. The original ornament was a delicate statuette, and there were technical challenges to replicating the ornament as a champagne stopper. Staying true to the vintage factual design was a challenge that had to be molded in multiple parts in the most efficient yet elegant way.
ADDED DATE: 2020-02-16 16:02:34
TEAM MEMBERS (5) : Pierre Delebois, Strategy and Creative Director, Tim Devereaux, Art Director, Harry Chong, Product Design Director, Mariana Escobar, Product Designer and Linda Tseng, Production Director
IMAGE CREDITS: Pierre Delebois - forceMAJEURE Design, 2019.
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