Mitsubishi eK X (Cross) Brochure by Tomohira Kodama |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Mitsubishi eK X (Cross) PRIMARY FUNCTION: Brochure INSPIRATION: Developed to a Cute Beast concept, eK X exterior styling projects an SUV taste with the active, playful presence that is distinctive to Mitsubishi Motors. This brochure was also designed based on the same concept of Cute Beast. This vehicle has an attractive aura. With this idea, we decided to use a bold color combination of yellow and black to draw people’s attention at a 1st glance. Also we tried to emphasize fascination of eK X by showing individual function and performance. UNIQUE PROPERTIES / PROJECT DESCRIPTION: eK X is a crossover model that incorporates the SUV taste distinctive to Mitsubishi Motors. Its design embodies Mitsubishi’s brand message Drive your Ambition and powerful driving performance with low fuel consumption is featured. This vehicle was developed to reflect the target customers insights wanting to challenge something new with an inquiring mind. This brochure was designed to communicate special fascination of eK X, a new crossover SUV variant kei car completely. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: - |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: - RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2020-02-14 05:26:32 TEAM MEMBERS (1) : IMAGE CREDITS: Tomohira Kodama, 2019. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: MISTUBISHI MOTORS PROFILE: Mitsubishi Motors Corporation is a Japanese multinational automotive manufacturer headquartered in Minato, Tokyo, Japan. In 2011, Mitsubishi Motors was the sixth biggest Japanese automaker and the nineteenth-biggest worldwide by production. |
| AWARD DETAILS | |
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Mitsubishi Ek X (cross) Brochure by Tomohira Kodama is Winner in Advertising, Marketing and Communication Design Category, 2019 - 2020.· Press Members: Login or Register to request an exclusive interview with Tomohira Kodama. · Click here to register inorder to view the profile and other works by Tomohira Kodama. |
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