HUAHAO GROUP JINYU Sales Center by Percept Design

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DESIGN DETAILS
DESIGN NAME:
HUAHAO GROUP JINYU

PRIMARY FUNCTION:
Sales Center

INSPIRATION:
The beauty of architecture represents the beauty of space. Just like the beauty of the human body, no muscle doesn’t have its own purpose, no thread is superfluous and every detail fits in with human thought and human life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
City•Life•Art, a mild beauty in simplification. The sharp lines and curves contribute to the freedom and inclusiveness of the space while the mix-up of rectangle and column blends the masculinity and femininity. The elaborate materials, along with the harmonious mixture of cold and warm tones, are all integrated into lines and shapes. The entrance of the venue is featured with the pattern of an art gallery with a diminished commercial atmosphere, to deliver mildness in elegance and simplification in delicacy.

OPERATION / FLOW / INTERACTION:
The depth of the space is accentuated via the red set-ups. The calming and low-key metal lines represent a strong tension of space and an intensified restraint, a rich variation in extreme simplification and beauty. The mood and story are balanced by the use of different materials. The artistic atmosphere in the space makes it extremely comfortable. Every detail is full of designer’s intentions. The overall aesthetic creation also reveals the designer’s aesthetic accomplishment.

PROJECT DURATION AND LOCATION:
The project is Located in changsha, China. The project duration was from May,2019 to Sept,2019.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The designer constructs style by colors and demonstrates attitude towards life by space. Texture of materials and basic colors are used to describe life. Within a small space, people can seek the essence of their heart and life. The lively space curve provides a sense of flexibility. Minimum but not simple, beautiful and uncommon. The entrance sculpture is inspired by books, which are the ladder of human progress. Books intend to spread the beauty of culture to everyone. Communicate the beauty of culture to people.

SPECIFICATIONS / TECHNICAL PROPERTIES:
About 1218 square meters

TAGS:
A: Ritual sense of art. B: Architectural interior texture. C: Environment-friendly

RESEARCH ABSTRACT:
Perpetual black, white and red matching and well-designed space creation will make every inch of the building's skin bloom with the beauty in memory.

CHALLENGE:
The decorative materials are partially abandoned in the design to leave room for conversations between space and visitors. The environment-friendly art paints are massively used for a purified space sense and a lowered consumption of natural resources. The winding stair, as the pivot to the second-floor space, is constructed in geometry to create a sense of surrealism.

ADDED DATE:
2020-02-13 04:17:10

TEAM MEMBERS (1) :
Mr HuGuiHua

IMAGE CREDITS:
Image #1:#2#3#4#5 Photographer PERCEPTRON

Visit the following page to learn more: http://www.psid.cn
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CLIENT/STUDIO/BRAND DETAILS
NAME:
Percept Design

PROFILE:
Percept Design focuses on spatial standardization and innovation of high-end real estate, rail transit and commercial-cultural industry such as hotels, office buildings, sales centers, show flats, sanatoria industry, tourism, rail transit, cultural-commercial complex, etc… We specialize in conceptualizing and characterizing each project and providing professional, systematic but unique service regarding planning, building instructions, soft decorations.

NOMINATION DETAILS

Huahao Group Jinyu Sales Center by Percept Design is a Nominee in Interior Space and Exhibition Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

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AWARD DETAILS

Huahao Group Jinyu Sales Center by Percept Design is Winner in Interior Space and Exhibition Design Category, 2019 - 2020.



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